Gaiam Inc. (NASDAQ:GAIA) shares fell 1% during mid-day trading on Wednesday . The company traded as low as $7.65 and last traded at $7.72, with a volume of 60,588 shares changing hands. The stock had previously closed at $7.80.

A number of research firms recently issued reports on GAIA. TheStreet downgraded shares of Gaiam from a “buy” rating to a “hold” rating in a research report on Tuesday. Zacks Investment Research downgraded shares of Gaiam from a “hold” rating to a “strong sell” rating in a research report on Wednesday, May 11th. Finally, Lake Street Capital restated a “buy” rating on shares of Gaiam in a research report on Thursday, March 17th. One analyst has rated the stock with a sell rating, one has issued a hold rating and three have assigned a buy rating to the company’s stock. Gaiam presently has an average rating of “Hold” and a consensus price target of $7.50.

The firm has a 50-day moving average price of $7.66 and a 200 day moving average price of $6.34. The stock’s market capitalization is $189.46 million.

Gaiam (NASDAQ:GAIA) last announced its quarterly earnings data on Tuesday, May 10th. The company reported ($0.31) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.07) by $0.24. Analysts expect that Gaiam Inc. will post $0.36 EPS for the current year.

In related news, major shareholder Prentice Capital Management, L sold 13,755 shares of the firm’s stock in a transaction dated Thursday, June 9th. The shares were sold at an average price of $7.85, for a total value of $107,976.75. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Lynn Powers sold 109,200 shares of the firm’s stock in a transaction dated Friday, June 17th. The shares were sold at an average price of $7.60, for a total transaction of $829,920.00. Following the completion of the sale, the chief executive officer now owns 264,000 shares of the company’s stock, valued at approximately $2,006,400. The disclosure for this sale can be found here.

Gaiam, Inc develops and markets yoga and fitness accessories, apparel and media under Gaiam’s brands. The Company operates in two segments: the Gaiam Brand segment and the Gaia segment. The Company also sells its products through its digital partners, Websites and e-commerce channels. Its products and services are targeted to various levels of yoga and fitness enthusiasts, including professionals.

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