comScore Inc. (NASDAQ:SCOR) rose 3.7% during mid-day trading on Wednesday . The company traded as high as $25.15 and last traded at $25.10, with a volume of 362,379 shares trading hands. The stock had previously closed at $24.20.

SCOR has been the subject of a number of recent analyst reports. Jefferies Group restated a “hold” rating and set a $45.00 price target on shares of comScore in a report on Monday, March 14th. Oppenheimer Holdings Inc. reaffirmed a “buy” rating on shares of comScore in a report on Thursday, March 24th. Zacks Investment Research raised shares of comScore from a “hold” rating to a “buy” rating and set a $34.00 price objective for the company in a report on Wednesday, April 20th. Cantor Fitzgerald reaffirmed a “hold” rating on shares of comScore in a report on Sunday, May 15th. Finally, William Blair lowered shares of comScore from an “outperform” rating to a “market perform” rating in a report on Tuesday, June 28th. Seven equities research analysts have rated the stock with a hold rating and five have given a buy rating to the company’s stock. comScore currently has a consensus rating of “Hold” and an average target price of $47.64.

The company’s market cap is $1.03 billion. The company’s 50 day moving average is $29.84 and its 200-day moving average is $33.18.

A number of institutional investors recently added to or reduced their stakes in SCOR. Marshall Wace LLP bought a new position in comScore during the fourth quarter worth about $4,615,000. Fiduciary Management Associates LLC bought a new position in comScore during the fourth quarter worth about $18,164,000. State of New Jersey Common Pension Fund D bought a new position in comScore during the fourth quarter worth about $10,288,000. Principal Financial Group Inc. boosted its position in comScore by 1.8% in the fourth quarter. Principal Financial Group Inc. now owns 212,808 shares of the company’s stock worth $8,757,000 after buying an additional 3,754 shares in the last quarter. Finally, Edge Asset Management Inc. bought a new position in comScore during the fourth quarter worth about $6,054,000.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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