Deluxe Corp. (NYSE:DLX) hit a new 52-week high on Friday . The stock traded as high as $68.25 and last traded at $68.00, with a volume of 152,933 shares traded. The stock had previously closed at $66.60.

Separately, Zacks Investment Research raised Deluxe Corp. from a “hold” rating to a “buy” rating and set a $71.00 price target on the stock in a research report on Monday, May 2nd.

The firm has a 50 day moving average of $65.20 and a 200 day moving average of $59.60. The company has a market cap of $3.32 billion and a P/E ratio of 14.66.

Deluxe Corp. (NYSE:DLX) last released its quarterly earnings results on Thursday, April 28th. The company reported $1.19 EPS for the quarter, beating the consensus estimate of $1.15 by $0.04. The business earned $459.30 million during the quarter, compared to analyst estimates of $450.99 million. During the same quarter in the prior year, the company earned $1.04 earnings per share. The firm’s revenue for the quarter was up 5.9% compared to the same quarter last year. On average, analysts anticipate that Deluxe Corp. will post $4.91 earnings per share for the current fiscal year.

In other news, SVP Peter J. Godich sold 2,085 shares of the stock in a transaction that occurred on Wednesday, May 11th. The shares were sold at an average price of $64.01, for a total value of $133,460.85. Following the sale, the senior vice president now directly owns 24,343 shares in the company, valued at $1,558,195.43. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Terry D. Peterson sold 11,332 shares of the stock in a transaction that occurred on Thursday, May 12th. The shares were sold at an average price of $62.70, for a total transaction of $710,516.40. Following the completion of the sale, the chief financial officer now owns 43,865 shares in the company, valued at $2,750,335.50. The disclosure for this sale can be found here.

Several hedge funds have added to or reduced their stakes in the stock. Alpine Woods Capital Investors LLC raised its stake in Deluxe Corp. by 1.6% in the fourth quarter. Alpine Woods Capital Investors LLC now owns 80,600 shares of the company’s stock valued at $4,396,000 after buying an additional 1,300 shares in the last quarter. California State Teachers Retirement System raised its stake in Deluxe Corp. by 1.6% in the fourth quarter. California State Teachers Retirement System now owns 92,518 shares of the company’s stock valued at $5,046,000 after buying an additional 1,427 shares in the last quarter. Barrow Hanley Mewhinney & Strauss LLC raised its stake in Deluxe Corp. by 2.0% in the fourth quarter. Barrow Hanley Mewhinney & Strauss LLC now owns 73,841 shares of the company’s stock valued at $4,027,000 after buying an additional 1,460 shares in the last quarter. Rhumbline Advisers raised its stake in Deluxe Corp. by 1.6% in the fourth quarter. Rhumbline Advisers now owns 111,043 shares of the company’s stock valued at $6,056,000 after buying an additional 1,795 shares in the last quarter. Finally, Principal Financial Group Inc. raised its stake in Deluxe Corp. by 1.6% in the fourth quarter. Principal Financial Group Inc. now owns 159,291 shares of the company’s stock valued at $8,688,000 after buying an additional 2,553 shares in the last quarter.

Deluxe Corporation provides payment solutions. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. Its Small Business Services segment offers services for marketing needs of small businesses, including Web design, hosting and other Web services; search engine optimization; marketing services, including e-mail, mobile, social media and other self-service marketing solutions; digital printing services, and logo design.

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