Reynolds American Inc. (NYSE:RAI) fell 0% on Friday . The company traded as low as $52.48 and last traded at $52.95, with a volume of 2,462,946 shares. The stock had previously closed at $52.97.

A number of brokerages have recently weighed in on RAI. Berenberg Bank began coverage on shares of Reynolds American in a report on Tuesday, June 14th. They issued a “hold” rating and a $54.00 price objective for the company. Morgan Stanley restated a “hold” rating on shares of Reynolds American in a report on Tuesday, April 26th. Goldman Sachs Group Inc. restated a “buy” rating and issued a $54.00 price objective on shares of Reynolds American in a report on Thursday, April 14th. Vetr upgraded shares of Reynolds American from a “buy” rating to a “strong-buy” rating and set a $56.66 price objective for the company in a report on Wednesday, April 13th. Finally, Zacks Investment Research upgraded shares of Reynolds American from a “hold” rating to a “buy” rating and set a $57.00 price objective for the company in a report on Tuesday, April 12th. One research analyst has rated the stock with a sell rating, two have assigned a hold rating, seven have given a buy rating and two have assigned a strong buy rating to the stock. The company currently has a consensus rating of “Buy” and an average target price of $55.37.

The stock’s 50-day moving average price is $51.25 and its 200 day moving average price is $49.66. The company has a market cap of $75.83 billion and a price-to-earnings ratio of 11.21.

Reynolds American (NYSE:RAI) last announced its quarterly earnings results on Tuesday, April 26th. The company reported $0.50 EPS for the quarter, meeting the consensus estimate of $0.50. The firm had revenue of $2.92 billion for the quarter, compared to analysts’ expectations of $2.93 billion. The business’s quarterly revenue was up 41.8% on a year-over-year basis. During the same quarter in the prior year, the business posted $0.86 EPS. On average, analysts predict that Reynolds American Inc. will post $2.34 earnings per share for the current year.

The company also recently declared a special dividend, which was paid on Friday, July 1st. Stockholders of record on Friday, June 10th were paid a dividend of $0.42 per share. The ex-dividend date was Wednesday, June 8th. This represents a dividend yield of 3.37%.

In other news, CEO Susan M. Cameron sold 105,766 shares of the firm’s stock in a transaction on Monday, May 9th. The stock was sold at an average price of $49.88, for a total transaction of $5,275,608.08. Following the transaction, the chief executive officer now owns 565,247 shares in the company, valued at $28,194,520.36. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Thomas C. Wajnert sold 5,000 shares of the firm’s stock in a transaction on Monday, May 9th. The shares were sold at an average price of $49.82, for a total value of $249,100.00. Following the transaction, the director now owns 30,000 shares in the company, valued at approximately $1,494,600. The disclosure for this sale can be found here.

A number of institutional investors recently bought and sold shares of RAI. Morgan Stanley raised its position in Reynolds American by 389.1% in the fourth quarter. Morgan Stanley now owns 24,016,219 shares of the company’s stock valued at $1,108,347,000 after buying an additional 19,105,911 shares during the period. Wells Fargo & Company MN raised its position in Reynolds American by 13.3% in the fourth quarter. Wells Fargo & Company MN now owns 5,277,040 shares of the company’s stock valued at $243,535,000 after buying an additional 620,395 shares during the period. CAM Group Holding A S bought a new position in Reynolds American during the fourth quarter valued at about $220,366,000. Calamos Advisors LLC raised its position in Reynolds American by 11.0% in the fourth quarter. Calamos Advisors LLC now owns 1,878,255 shares of the company’s stock valued at $86,681,000 after buying an additional 185,454 shares during the period. Finally, OppenheimerFunds Inc. raised its position in Reynolds American by 138.6% in the fourth quarter. OppenheimerFunds Inc. now owns 1,721,882 shares of the company’s stock valued at $79,471,000 after buying an additional 1,000,222 shares during the period.

Reynolds American Inc (RAI) is a holding company. The Company’s segments are RJR Tobacco, Santa Fe and American Snuff. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company, Inc (SFNTC).

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