Telefonica Brasil SA (NYSE:VIV) reached a new 52-week high on Friday . The company traded as high as $14.03 and last traded at $14.01, with a volume of 2,031,735 shares. The stock had previously closed at $13.45.

A number of research firms have weighed in on VIV. Morgan Stanley downgraded Telefonica Brasil SA from an “overweight” rating to an “equal weight” rating in a research report on Wednesday. Zacks Investment Research upgraded Telefonica Brasil SA from a “hold” rating to a “buy” rating and set a $15.00 target price for the company in a research report on Monday, July 4th. Goldman Sachs Group Inc. restated a “neutral” rating on shares of Telefonica Brasil SA in a research report on Tuesday, June 28th. Credit Suisse Group AG downgraded Telefonica Brasil SA from an “outperform” rating to a “neutral” rating in a research report on Wednesday, May 25th. Finally, Barclays PLC upped their target price on Telefonica Brasil SA from $11.50 to $15.00 in a research report on Friday, April 1st. One investment analyst has rated the stock with a sell rating, three have issued a hold rating and two have issued a buy rating to the company’s stock. The stock currently has an average rating of “Hold” and a consensus target price of $13.40.

The company has a market cap of $23.66 billion and a P/E ratio of 18.27. The stock’s 50-day moving average is $12.25 and its 200-day moving average is $10.93.

Other hedge funds have recently bought and sold shares of the company. Pzena Investment Management LLC raised its stake in Telefonica Brasil SA by 14.4% in the fourth quarter. Pzena Investment Management LLC now owns 4,484,102 shares of the company’s stock valued at $40,491,000 after buying an additional 565,830 shares during the last quarter. Bank of Montreal Can raised its stake in Telefonica Brasil SA by 275.1% in the fourth quarter. Bank of Montreal Can now owns 379,567 shares of the company’s stock valued at $3,427,000 after buying an additional 278,385 shares during the last quarter. First Trust Advisors LP raised its stake in Telefonica Brasil SA by 23.9% in the fourth quarter. First Trust Advisors LP now owns 1,054,749 shares of the company’s stock valued at $9,524,000 after buying an additional 203,291 shares during the last quarter. Daiwa Securities Group Inc. raised its stake in Telefonica Brasil SA by 74.0% in the fourth quarter. Daiwa Securities Group Inc. now owns 213,460 shares of the company’s stock valued at $1,928,000 after buying an additional 90,800 shares during the last quarter. Finally, State of New Jersey Common Pension Fund D raised its stake in Telefonica Brasil SA by 16.9% in the fourth quarter. State of New Jersey Common Pension Fund D now owns 567,300 shares of the company’s stock valued at $5,123,000 after buying an additional 82,100 shares during the last quarter.

Telefonica Brasil SA is a mobile telecommunications company in Brazil. The Company is a fixed telecommunications company in the state of Sao Paulo. The Company markets its mobile services under its, Vivo brand. It offers its clients a portfolio of products, including mobile and fixed voice, mobile data, fixed broadband, ultra-fast broadband (UBB) (based on its Fiber to the Home infrastructure (FTTH)), Pay TV, information technology and digital services (such as e-health, cloud and financial services).

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.