Deluxe Corp. (NYSE:DLX)’s share price reached a new 52-week high during mid-day trading on Friday . The company traded as high as $68.25 and last traded at $68.00, with a volume of 152,933 shares. The stock had previously closed at $66.60.

Separately, Zacks Investment Research raised shares of Deluxe Corp. from a “hold” rating to a “buy” rating and set a $71.00 price objective on the stock in a report on Monday, May 2nd.

The firm has a market cap of $3.31 billion and a P/E ratio of 14.66. The stock has a 50-day moving average price of $65.37 and a 200-day moving average price of $59.70.

Deluxe Corp. (NYSE:DLX) last released its quarterly earnings results on Thursday, April 28th. The company reported $1.19 EPS for the quarter, beating the Thomson Reuters’ consensus estimate of $1.15 by $0.04. During the same period in the previous year, the company posted $1.04 earnings per share. The firm had revenue of $459.30 million for the quarter, compared to analysts’ expectations of $450.99 million. The business’s quarterly revenue was up 5.9% compared to the same quarter last year. On average, analysts expect that Deluxe Corp. will post $4.91 EPS for the current year.

In other Deluxe Corp. news, SVP Peter J. Godich sold 2,085 shares of the stock in a transaction dated Wednesday, May 11th. The shares were sold at an average price of $64.01, for a total transaction of $133,460.85. Following the completion of the sale, the senior vice president now directly owns 24,343 shares of the company’s stock, valued at $1,558,195.43. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CFO Terry D. Peterson sold 11,332 shares of the company’s stock in a transaction dated Thursday, May 12th. The shares were sold at an average price of $62.70, for a total transaction of $710,516.40. Following the transaction, the chief financial officer now owns 43,865 shares in the company, valued at approximately $2,750,335.50. The disclosure for this sale can be found here.

Several institutional investors recently bought and sold shares of the stock. Wellington Shields Capital Management LLC increased its position in Deluxe Corp. by 159.8% in the fourth quarter. Wellington Shields Capital Management LLC now owns 22,762 shares of the company’s stock valued at $1,241,000 after buying an additional 14,002 shares during the period. Usca Ria LLC increased its position in Deluxe Corp. by 34.3% in the fourth quarter. Usca Ria LLC now owns 24,111 shares of the company’s stock valued at $1,315,000 after buying an additional 6,160 shares during the period. Alambic Investment Management L.P. bought a new position in Deluxe Corp. during the fourth quarter valued at about $1,380,000. Liberty Mutual Group Asset Management Inc. increased its position in Deluxe Corp. by 51.4% in the fourth quarter. Liberty Mutual Group Asset Management Inc. now owns 32,184 shares of the company’s stock valued at $1,755,000 after buying an additional 10,926 shares during the period. Finally, Alpha Omega Wealth Management LLC bought a new position in Deluxe Corp. during the fourth quarter valued at about $2,015,000.

Deluxe Corporation provides payment solutions. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. Its Small Business Services segment offers services for marketing needs of small businesses, including Web design, hosting and other Web services; search engine optimization; marketing services, including e-mail, mobile, social media and other self-service marketing solutions; digital printing services, and logo design.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.