ServiceNow Inc. (NYSE:NOW) shares rose 6.1% on Friday . The company traded as high as $69.10 and last traded at $69.00, with a volume of 926,413 shares changing hands. The stock had previously closed at $65.01.

NOW has been the subject of a number of recent analyst reports. Goldman Sachs Group Inc. reaffirmed a “hold” rating and issued a $68.00 price objective (up previously from $60.00) on shares of ServiceNow in a report on Thursday, April 21st. Canaccord Genuity reaffirmed a “buy” rating on shares of ServiceNow in a report on Wednesday, April 20th. Piper Jaffray Cos. reaffirmed an “overweight” rating and issued a $90.00 price objective on shares of ServiceNow in a report on Thursday, May 19th. MKM Partners reaffirmed a “hold” rating on shares of ServiceNow in a report on Saturday, April 23rd. Finally, SunTrust Banks Inc. reaffirmed a “hold” rating on shares of ServiceNow in a report on Saturday, April 23rd. One research analyst has rated the stock with a sell rating, nine have assigned a hold rating, nineteen have issued a buy rating and two have given a strong buy rating to the company. The stock presently has an average rating of “Buy” and an average price target of $81.83.

The stock’s market capitalization is $11.26 billion. The company has a 50-day moving average of $71.01 and a 200-day moving average of $67.52.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, April 20th. The company reported $0.09 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.07 by $0.02. The firm had revenue of $305.90 million for the quarter, compared to analyst estimates of $300.87 million. ServiceNow’s revenue for the quarter was up 44.3% on a year-over-year basis. During the same period in the prior year, the business earned $0.02 earnings per share. On average, equities analysts forecast that ServiceNow Inc. will post $0.63 earnings per share for the current fiscal year.

In related news, COO Daniel Mcgee sold 18,829 shares of the firm’s stock in a transaction that occurred on Thursday, April 21st. The shares were sold at an average price of $75.00, for a total value of $1,412,175.00. Following the sale, the chief operating officer now directly owns 35,711 shares of the company’s stock, valued at $2,678,325. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Frederic B. Luddy sold 150,000 shares of the firm’s stock in a transaction that occurred on Thursday, April 14th. The stock was sold at an average price of $62.92, for a total transaction of $9,438,000.00. Following the completion of the sale, the insider now directly owns 269,994 shares in the company, valued at $16,988,022.48. The disclosure for this sale can be found here.

Several large investors recently added to or reduced their stakes in NOW. Dimensional Fund Advisors LP boosted its stake in ServiceNow by 7.8% in the fourth quarter. Dimensional Fund Advisors LP now owns 123,308 shares of the company’s stock valued at $10,675,000 after buying an additional 8,900 shares in the last quarter. I.G. Investment Management LTD. boosted its stake in ServiceNow by 244.1% in the fourth quarter. I.G. Investment Management LTD. now owns 75,539 shares of the company’s stock valued at $6,539,000 after buying an additional 53,589 shares in the last quarter. US Bancorp DE boosted its stake in ServiceNow by 10.7% in the fourth quarter. US Bancorp DE now owns 34,030 shares of the company’s stock valued at $2,945,000 after buying an additional 3,303 shares in the last quarter. Advisors Asset Management Inc. boosted its stake in ServiceNow by 963.6% in the fourth quarter. Advisors Asset Management Inc. now owns 31,109 shares of the company’s stock valued at $2,693,000 after buying an additional 28,184 shares in the last quarter. Finally, Marshall Wace LLP bought a new stake in ServiceNow during the fourth quarter valued at about $1,408,000.

ServiceNow, Inc is a provider of cloud-based solutions that define, structure, manage and automate services across the global enterprise. The Company provides cloud-based service management and business management solutions that address the needs of various departments within an enterprise, including information technology (IT), human resources (HR), facilities, field service, marketing, customer service, security, legal and finance.

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