Southern Co. (NYSE:SO) dropped 1.2% during trading on Tuesday . The stock traded as low as $53.00 and last traded at $53.13, with a volume of 3,171,437 shares trading hands. The stock had previously closed at $53.79.

SO has been the subject of several analyst reports. SunTrust Banks Inc. reduced their target price on Southern from $52.00 to $51.00 in a report on Tuesday, April 12th. Argus reaffirmed a “buy” rating on shares of Southern in a report on Wednesday, June 15th. Jefferies Group reaffirmed a “hold” rating on shares of Southern in a report on Thursday, April 28th. BMO Capital Markets reaffirmed a “hold” rating on shares of Southern in a report on Thursday, April 28th. Finally, Deutsche Bank AG reaffirmed a “hold” rating on shares of Southern in a report on Tuesday, April 19th. Three investment analysts have rated the stock with a sell rating, nine have issued a hold rating and two have issued a buy rating to the company. The stock presently has an average rating of “Hold” and an average price target of $50.86.

The stock has a market cap of $49.03 billion and a P/E ratio of 20.87. The firm has a 50-day moving average of $51.44 and a 200 day moving average of $49.70.

Southern (NYSE:SO) last posted its quarterly earnings results on Wednesday, April 27th. The company reported $0.58 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.53 by $0.05. The company earned $3.97 billion during the quarter, compared to the consensus estimate of $4.25 billion. The firm’s revenue for the quarter was down 5.2% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.56 earnings per share. On average, equities research analysts anticipate that Southern Co. will post $2.85 earnings per share for the current year.

In other Southern news, CEO Mark Lantrip sold 35,884 shares of Southern stock in a transaction dated Tuesday, July 5th. The stock was sold at an average price of $54.00, for a total transaction of $1,937,736.00. Following the transaction, the chief executive officer now directly owns 41,934 shares in the company, valued at $2,264,436. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, insider Ann P. Daiss sold 7,000 shares of Southern stock in a transaction dated Monday, June 27th. The stock was sold at an average price of $52.28, for a total value of $365,960.00. Following the transaction, the insider now owns 9,394 shares in the company, valued at $491,118.32. The disclosure for this sale can be found here.

Other hedge funds and institutional investors have bought and sold shares of the company. Bruderman Asset Management LLC raised its position in Southern by 1.6% in the fourth quarter. Bruderman Asset Management LLC now owns 249,487 shares of the company’s stock valued at $11,674,000 after buying an additional 3,990 shares in the last quarter. Home Federal Bank of Tennessee acquired a new position in Southern during the fourth quarter valued at $1,032,000. Synovus Financial Corp raised its position in Southern by 1.7% in the fourth quarter. Synovus Financial Corp now owns 923,992 shares of the company’s stock valued at $43,247,000 after buying an additional 15,374 shares in the last quarter. TD Asset Management Inc. raised its position in Southern by 11.4% in the fourth quarter. TD Asset Management Inc. now owns 1,774,742 shares of the company’s stock valued at $83,040,000 after buying an additional 181,217 shares in the last quarter. Finally, Suntrust Banks Inc. raised its position in Southern by 0.3% in the fourth quarter. Suntrust Banks Inc. now owns 614,533 shares of the company’s stock valued at $28,752,000 after buying an additional 1,596 shares in the last quarter.

The Southern Company (Southern Company) is a holding company. The Company owns all of the stock of the traditional operating companies and Southern Power Company (Southern Power), and owns other direct and indirect subsidiaries. Southern Company’s segments include the sale of electricity by four traditional operating companies, Southern Power and All Other.

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