Telefonica Brasil SA (NYSE:VIV) shares hit a new 52-week high during mid-day trading on Thursday . The company traded as high as $14.74 and last traded at $14.71, with a volume of 1,243,862 shares changing hands. The stock had previously closed at $14.31.

VIV has been the subject of several analyst reports. Barclays PLC raised their price target on shares of Telefonica Brasil SA from $11.50 to $15.00 in a report on Friday, April 1st. Credit Suisse Group AG lowered shares of Telefonica Brasil SA from an “outperform” rating to a “neutral” rating in a report on Wednesday, May 25th. Zacks Investment Research upgraded shares of Telefonica Brasil SA from a “hold” rating to a “buy” rating and set a $13.00 price target for the company in a report on Tuesday, April 26th. Goldman Sachs Group Inc. restated a “neutral” rating on shares of Telefonica Brasil SA in a report on Tuesday, June 28th. Finally, Morgan Stanley lowered shares of Telefonica Brasil SA from an “overweight” rating to an “equal weight” rating in a report on Wednesday, July 6th. One investment analyst has rated the stock with a sell rating, three have issued a hold rating and two have issued a buy rating to the company. The company has an average rating of “Hold” and an average price target of $13.40.

The company has a 50 day moving average of $12.47 and a 200 day moving average of $11.03. The company has a market capitalization of $24.57 billion and a P/E ratio of 19.72.

Several hedge funds and institutional investors have modified their holdings of the company. First Trust Advisors LP raised its position in shares of Telefonica Brasil SA by 23.9% in the fourth quarter. First Trust Advisors LP now owns 1,054,749 shares of the company’s stock valued at $9,524,000 after buying an additional 203,291 shares during the last quarter. Boston Partners raised its position in shares of Telefonica Brasil SA by 9.2% in the fourth quarter. Boston Partners now owns 237,193 shares of the company’s stock valued at $2,142,000 after buying an additional 20,000 shares during the last quarter. Bank of Montreal Can raised its position in shares of Telefonica Brasil SA by 275.1% in the fourth quarter. Bank of Montreal Can now owns 379,567 shares of the company’s stock valued at $3,427,000 after buying an additional 278,385 shares during the last quarter. State of New Jersey Common Pension Fund D raised its position in shares of Telefonica Brasil SA by 16.9% in the fourth quarter. State of New Jersey Common Pension Fund D now owns 567,300 shares of the company’s stock valued at $5,123,000 after buying an additional 82,100 shares during the last quarter. Finally, Employees Retirement System of Texas acquired a new position in shares of Telefonica Brasil SA during the fourth quarter valued at approximately $6,993,000.

Telefonica Brasil SA is a mobile telecommunications company in Brazil. The Company is a fixed telecommunications company in the state of Sao Paulo. The Company markets its mobile services under its, Vivo brand. It offers its clients a portfolio of products, including mobile and fixed voice, mobile data, fixed broadband, ultra-fast broadband (UBB) (based on its Fiber to the Home infrastructure (FTTH)), Pay TV, information technology and digital services (such as e-health, cloud and financial services).

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