Gaiam Inc. (NASDAQ:GAIA) shares were down 2.8% during trading on Friday . The company traded as low as $7.94 and last traded at $7.97, with a volume of 52,311 shares trading hands. The stock had previously closed at $8.20.

GAIA has been the subject of a number of recent research reports. Lake Street Capital reiterated a “buy” rating on shares of Gaiam in a research note on Thursday, March 17th. Zacks Investment Research cut Gaiam from a “buy” rating to a “hold” rating in a research note on Thursday, March 31st. Finally, TheStreet cut Gaiam from a “buy” rating to a “hold” rating in a research note on Tuesday, July 5th. One analyst has rated the stock with a sell rating, one has assigned a hold rating and three have issued a buy rating to the company. The company presently has an average rating of “Hold” and an average price target of $7.50.

The company’s market capitalization is $196.33 million. The stock’s 50-day moving average price is $7.73 and its 200 day moving average price is $6.41.

Gaiam (NASDAQ:GAIA) last released its earnings results on Tuesday, May 10th. The company reported ($0.31) EPS for the quarter, missing analysts’ consensus estimates of ($0.07) by $0.24. On average, equities analysts forecast that Gaiam Inc. will post $0.36 EPS for the current fiscal year.

In related news, CEO Lynn Powers sold 109,200 shares of the stock in a transaction that occurred on Friday, June 17th. The stock was sold at an average price of $7.60, for a total value of $829,920.00. Following the transaction, the chief executive officer now owns 264,000 shares of the company’s stock, valued at $2,006,400. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, major shareholder Prentice Capital Management, L sold 13,755 shares of the stock in a transaction that occurred on Thursday, June 9th. The stock was sold at an average price of $7.85, for a total value of $107,976.75. The disclosure for this sale can be found here.

An institutional investor recently raised its position in Gaiam stock. Dimensional Fund Advisors LP boosted its stake in Gaiam Inc. (NASDAQ:GAIA) by 0.7% during the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 524,837 shares of the company’s stock after buying an additional 3,727 shares during the period. Dimensional Fund Advisors LP owned approximately 2.14% of Gaiam worth $3,275,000 as of its most recent SEC filing.

Gaiam, Inc develops and markets yoga and fitness accessories, apparel and media under Gaiam’s brands. The Company operates in two segments: the Gaiam Brand segment and the Gaia segment. The Company also sells its products through its digital partners, Websites and e-commerce channels. Its products and services are targeted to various levels of yoga and fitness enthusiasts, including professionals.

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