Shares of Groupon Inc. (NASDAQ:GRPN) dropped 2.5% during trading on Friday . The stock traded as low as $3.47 and last traded at $3.48, with a volume of 2,193,430 shares. The stock had previously closed at $3.57.

GRPN has been the topic of several analyst reports. Macquarie raised their target price on Groupon from $3.50 to $5.00 and gave the stock an “outperform” rating in a report on Friday, April 15th. Zacks Investment Research lowered Groupon from a “buy” rating to a “hold” rating in a report on Monday, April 25th. Vetr lowered Groupon from a “strong-buy” rating to a “buy” rating and set a $5.12 target price on the stock. in a report on Tuesday, April 26th. Piper Jaffray Cos. reaffirmed a “hold” rating and set a $4.00 target price on shares of Groupon in a report on Thursday, April 28th. Finally, B. Riley reaffirmed a “neutral” rating and set a $4.00 target price on shares of Groupon in a report on Friday, April 29th. Three investment analysts have rated the stock with a sell rating, ten have issued a hold rating and nine have assigned a buy rating to the company’s stock. The company presently has an average rating of “Hold” and a consensus target price of $6.69.

The stock has a 50 day moving average price of $3.35 and a 200 day moving average price of $3.55. The firm’s market capitalization is $2.02 billion.

Groupon (NASDAQ:GRPN) last issued its quarterly earnings results on Thursday, April 28th. The coupon company reported ($0.01) earnings per share for the quarter, topping analysts’ consensus estimates of ($0.02) by $0.01. The business had revenue of $732 million for the quarter, compared to analysts’ expectations of $717.59 million. The company’s revenue for the quarter was down 2.5% compared to the same quarter last year. During the same period in the prior year, the company earned $0.03 EPS. On average, analysts predict that Groupon Inc. will post ($0.04) earnings per share for the current fiscal year.

In related news, Director Peter J. Barris sold 640,045 shares of the stock in a transaction on Friday, June 10th. The stock was sold at an average price of $3.22, for a total value of $2,060,944.90. Following the transaction, the director now directly owns 116,923 shares of the company’s stock, valued at approximately $376,492.06. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CAO Brian Stevens sold 10,000 shares of the stock in a transaction on Wednesday, June 1st. The stock was sold at an average price of $3.50, for a total value of $35,000.00. Following the completion of the transaction, the chief accounting officer now directly owns 117,170 shares in the company, valued at $410,095. The disclosure for this sale can be found here.

An institutional investor recently raised its position in Groupon stock. Swiss National Bank boosted its stake in Groupon Inc. (NASDAQ:GRPN) by 3.0% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 634,766 shares of the coupon company’s stock after buying an additional 18,400 shares during the period. Swiss National Bank owned 0.10% of Groupon worth $1,949,000 at the end of the most recent quarter.

Groupon, Inc operates online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, the Middle East and Africa, and international operations (Rest of World).

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