Rocket Fuel Inc. (NASDAQ:FUEL) shares traded up 1.7% during mid-day trading on Friday . The company traded as high as $2.37 and last traded at $2.34, with a volume of 73,777 shares trading hands. The stock had previously closed at $2.30.

A number of research analysts recently issued reports on the company. Zacks Investment Research upgraded Rocket Fuel from a “hold” rating to a “buy” rating and set a $2.50 price objective for the company in a research note on Wednesday. Needham & Company LLC reiterated a “hold” rating on shares of Rocket Fuel in a research note on Monday, June 27th. Wells Fargo & Co. reiterated a “hold” rating on shares of Rocket Fuel in a research note on Wednesday, May 11th. Piper Jaffray Cos. reiterated a “hold” rating and set a $4.00 price objective on shares of Rocket Fuel in a research note on Tuesday, May 10th. Finally, Citigroup Inc. assumed coverage on Rocket Fuel in a research note on Monday, April 11th. They set a “sell” rating and a $2.50 price objective for the company. One investment analyst has rated the stock with a sell rating, seven have assigned a hold rating and one has issued a buy rating to the stock. The company has a consensus rating of “Hold” and an average target price of $3.71.

The stock’s market cap is $102.63 million. The stock has a 50 day moving average of $2.34 and a 200 day moving average of $2.91.

Rocket Fuel (NASDAQ:FUEL) last posted its earnings results on Tuesday, May 10th. The company reported ($0.28) EPS for the quarter, beating the Zacks’ consensus estimate of ($0.54) by $0.26. The business earned $62.20 million during the quarter, compared to analysts’ expectations of $94.19 million. During the same quarter in the prior year, the firm earned ($0.60) EPS. Rocket Fuel’s revenue for the quarter was up .4% compared to the same quarter last year. Equities analysts predict that Rocket Fuel Inc. will post ($0.73) earnings per share for the current fiscal year.

Rocket Fuel Inc is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Company’s technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible.

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