Shares of comScore Inc. (NASDAQ:SCOR) traded up 2.8% during trading on Thursday . The company traded as high as $27.94 and last traded at $27.82, with a volume of 135,839 shares changing hands. The stock had previously closed at $27.05.

A number of analysts recently commented on the company. Zacks Investment Research raised comScore from a “hold” rating to a “buy” rating and set a $34.00 price objective on the stock in a research note on Wednesday, April 20th. William Blair lowered comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Cantor Fitzgerald reaffirmed a “hold” rating on shares of comScore in a research note on Sunday, May 15th. Susquehanna lowered comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. Finally, Oppenheimer Holdings Inc. reaffirmed a “buy” rating on shares of comScore in a research note on Thursday, March 24th. Eight equities research analysts have rated the stock with a hold rating and five have issued a buy rating to the company’s stock. The company presently has an average rating of “Hold” and a consensus price target of $44.75.

The company’s market cap is $1.08 billion. The company’s 50 day moving average is $29.51 and its 200 day moving average is $32.67.

A number of hedge funds and institutional investors have bought and sold shares of SCOR. TrimTabs Asset Management LLC acquired a new position in comScore during the fourth quarter valued at $1,908,000. Marshall Wace LLP acquired a new position in comScore during the fourth quarter valued at $4,615,000. Fiduciary Management Associates LLC acquired a new position in comScore during the fourth quarter valued at $18,164,000. State of New Jersey Common Pension Fund D acquired a new position in comScore during the fourth quarter valued at $10,288,000. Finally, Principal Financial Group Inc. raised its position in comScore by 1.8% in the fourth quarter. Principal Financial Group Inc. now owns 212,808 shares of the company’s stock valued at $8,757,000 after buying an additional 3,754 shares during the last quarter.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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