Groupon Inc. (NASDAQ:GRPN) shares traded up 2.9% on Thursday . The company traded as high as $3.57 and last traded at $3.54, with a volume of 2,472,376 shares trading hands. The stock had previously closed at $3.44.

Several research firms recently commented on GRPN. Jefferies Group reaffirmed a “hold” rating on shares of Groupon in a report on Monday, July 11th. Vetr downgraded shares of Groupon from a “strong-buy” rating to a “hold” rating and set a $3.30 price objective for the company. in a report on Monday, July 11th. Brean Capital began coverage on shares of Groupon in a report on Wednesday, June 22nd. They issued a “buy” rating for the company. Maxim Group began coverage on shares of Groupon in a report on Wednesday, June 22nd. They issued a “buy” rating and a $5.00 price objective for the company. Finally, Zacks Investment Research downgraded shares of Groupon from a “buy” rating to a “hold” rating in a report on Thursday, May 5th. Three analysts have rated the stock with a sell rating, ten have given a hold rating and nine have assigned a buy rating to the company. The company presently has an average rating of “Hold” and an average target price of $6.69.

The stock has a 50 day moving average price of $3.35 and a 200 day moving average price of $3.56. The stock’s market cap is $2.02 billion.

Groupon (NASDAQ:GRPN) last posted its quarterly earnings results on Thursday, April 28th. The coupon company reported ($0.01) earnings per share for the quarter, topping the Zacks’ consensus estimate of ($0.02) by $0.01. During the same quarter in the previous year, the company earned $0.03 earnings per share. The firm earned $732 million during the quarter, compared to the consensus estimate of $717.59 million. The business’s revenue for the quarter was down 2.5% compared to the same quarter last year. On average, equities research analysts expect that Groupon Inc. will post ($0.04) earnings per share for the current year.

In related news, CAO Brian Stevens sold 10,000 shares of the company’s stock in a transaction on Wednesday, June 1st. The shares were sold at an average price of $3.50, for a total transaction of $35,000.00. Following the completion of the transaction, the chief accounting officer now owns 117,170 shares in the company, valued at $410,095. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Peter J. Barris sold 640,045 shares of the company’s stock in a transaction on Friday, June 10th. The stock was sold at an average price of $3.22, for a total transaction of $2,060,944.90. Following the transaction, the director now owns 116,923 shares of the company’s stock, valued at approximately $376,492.06. The disclosure for this sale can be found here.

An institutional investor recently raised its position in Groupon stock. Swiss National Bank increased its position in Groupon Inc. (NASDAQ:GRPN) by 3.0% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 634,766 shares of the coupon company’s stock after buying an additional 18,400 shares during the period. Swiss National Bank owned approximately 0.10% of Groupon worth $1,949,000 at the end of the most recent reporting period.

Groupon, Inc operates online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, the Middle East and Africa, and international operations (Rest of World).

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