Gaiam Inc. (NASDAQ:GAIA) traded down 2.8% on Friday . The company traded as low as $7.94 and last traded at $7.97, with a volume of 52,311 shares. The stock had previously closed at $8.20.

A number of equities research analysts have weighed in on the stock. Zacks Investment Research cut shares of Gaiam from a “hold” rating to a “strong sell” rating in a report on Wednesday, May 11th. TheStreet cut shares of Gaiam from a “buy” rating to a “hold” rating in a report on Tuesday, July 5th. One analyst has rated the stock with a sell rating, one has issued a hold rating and three have issued a buy rating to the stock. The stock presently has an average rating of “Hold” and an average price target of $7.50.

The firm has a 50 day moving average price of $7.74 and a 200 day moving average price of $6.43. The firm’s market cap is $196.33 million.

Gaiam (NASDAQ:GAIA) last issued its quarterly earnings data on Tuesday, May 10th. The company reported ($0.31) EPS for the quarter, missing analysts’ consensus estimates of ($0.07) by $0.24. On average, equities analysts expect that Gaiam Inc. will post $0.36 EPS for the current year.

In other news, major shareholder Prentice Capital Management, L sold 13,755 shares of the firm’s stock in a transaction dated Thursday, June 9th. The shares were sold at an average price of $7.85, for a total value of $107,976.75. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Lynn Powers sold 109,200 shares of the firm’s stock in a transaction dated Friday, June 17th. The stock was sold at an average price of $7.60, for a total transaction of $829,920.00. Following the completion of the sale, the chief executive officer now owns 264,000 shares of the company’s stock, valued at approximately $2,006,400. The disclosure for this sale can be found here.

An institutional investor recently raised its position in Gaiam stock. Dimensional Fund Advisors LP boosted its stake in Gaiam Inc. (NASDAQ:GAIA) by 0.7% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 524,837 shares of the company’s stock after buying an additional 3,727 shares during the period. Dimensional Fund Advisors LP owned 2.14% of Gaiam worth $3,275,000 as of its most recent filing with the SEC.

Gaiam, Inc develops and markets yoga and fitness accessories, apparel and media under Gaiam’s brands. The Company operates in two segments: the Gaiam Brand segment and the Gaia segment. The Company also sells its products through its digital partners, Websites and e-commerce channels. Its products and services are targeted to various levels of yoga and fitness enthusiasts, including professionals.

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