Health Insurance Innovations Inc. (NASDAQ:HIIQ) saw strong trading volume on Friday . 116,786 shares were traded during mid-day trading, a decline of 7% from the previous session’s volume of 125,481 shares.The stock last traded at $4.03 and had previously closed at $4.07.

Several equities research analysts have weighed in on the company. TheStreet upgraded Health Insurance Innovations from a “sell” rating to a “hold” rating in a report on Monday, May 23rd. Zacks Investment Research raised Health Insurance Innovations from a “hold” rating to a “strong-buy” rating and set a $7.25 target price for the company in a research report on Thursday, May 12th. Northland Securities assumed coverage on Health Insurance Innovations in a research report on Tuesday, June 7th. They issued an “outperform” rating for the company. Finally, Raymond James Financial Inc. lowered Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a research report on Thursday, June 9th.

The stock has a market capitalization of $30.76 million and a PE ratio of 20.73. The stock has a 50-day moving average of $4.93 and a 200 day moving average of $5.79.

Health Insurance Innovations (NASDAQ:HIIQ) last issued its quarterly earnings data on Monday, May 9th. The company reported $0.17 earnings per share for the quarter, topping the Thomson Reuters’ consensus estimate of $0.03 by $0.14. On average, equities research analysts expect that Health Insurance Innovations Inc. will post $0.43 earnings per share for the current fiscal year.

In related news, major shareholder Cannell Capital Llc acquired 4,644 shares of Health Insurance Innovations stock in a transaction on Monday, May 2nd. The shares were bought at an average cost of $6.14 per share, with a total value of $28,514.16. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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