Hershey Co. (NYSE:HSY) traded up 2.1% during trading on Friday . The company traded as high as $110.41 and last traded at $110.38, with a volume of 1,044,814 shares. The stock had previously closed at $108.09.

A number of equities research analysts have commented on the company. S&P Equity Research upgraded Hershey from a “hold” rating to a “buy” rating and raised their price objective for the stock from $94.00 to $126.00 in a research report on Tuesday, July 5th. Vetr lowered Hershey from a “buy” rating to a “hold” rating and set a $114.32 price target for the company. in a report on Thursday, July 7th. Bank of America Corp. lowered Hershey from a “buy” rating to an “underperform” rating and reduced their price target for the company from $95.00 to $92.00 in a report on Wednesday, April 20th. They noted that the move was a valuation call. BMO Capital Markets reiterated a “hold” rating on shares of Hershey in a report on Wednesday, April 27th. Finally, Zacks Investment Research lowered Hershey from a “hold” rating to a “sell” rating in a report on Tuesday, June 7th. Four research analysts have rated the stock with a sell rating, eleven have issued a hold rating and four have assigned a buy rating to the company. The company presently has a consensus rating of “Hold” and a consensus target price of $97.17.

The stock’s 50 day moving average price is $100.26 and its 200-day moving average price is $92.75. The stock has a market cap of $23.61 billion and a price-to-earnings ratio of 48.79.

Hershey (NYSE:HSY) last posted its quarterly earnings data on Tuesday, April 26th. The company reported $1.10 earnings per share (EPS) for the quarter, topping the Zacks’ consensus estimate of $1.07 by $0.03. During the same quarter in the previous year, the business posted $1.09 earnings per share. The firm had revenue of $1.83 billion for the quarter, compared to the consensus estimate of $1.91 billion. The firm’s quarterly revenue was down 5.6% compared to the same quarter last year. On average, equities analysts predict that Hershey Co. will post $4.25 EPS for the current year.

In related news, COO Michele Buck sold 10,369 shares of the stock in a transaction that occurred on Thursday, June 9th. The stock was sold at an average price of $96.47, for a total transaction of $1,000,297.43. Following the completion of the transaction, the chief operating officer now directly owns 165,579 shares of the company’s stock, valued at $15,973,406.13. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, SVP Kevin R. Walling sold 13,568 shares of the stock in a transaction that occurred on Monday, June 13th. The shares were sold at an average price of $96.12, for a total value of $1,304,156.16. Following the transaction, the senior vice president now directly owns 43,783 shares of the company’s stock, valued at $4,208,421.96. The disclosure for this sale can be found here.

Other hedge funds and institutional investors recently modified their holdings of the company. Roosevelt Investment Group Inc. boosted its position in shares of Hershey by 40.0% in the fourth quarter. Roosevelt Investment Group Inc. now owns 306,609 shares of the company’s stock valued at $27,371,000 after buying an additional 87,679 shares during the period. Stack Financial Management Inc boosted its position in shares of Hershey by 0.6% in the fourth quarter. Stack Financial Management Inc now owns 131,255 shares of the company’s stock valued at $11,717,000 after buying an additional 740 shares during the period. Dimensional Fund Advisors LP boosted its position in shares of Hershey by 6.5% in the fourth quarter. Dimensional Fund Advisors LP now owns 265,222 shares of the company’s stock valued at $23,678,000 after buying an additional 16,177 shares during the period. BNP Paribas Arbitrage SA boosted its position in shares of Hershey by 117.9% in the fourth quarter. BNP Paribas Arbitrage SA now owns 47,221 shares of the company’s stock valued at $4,215,000 after buying an additional 25,550 shares during the period. Finally, US Bancorp DE boosted its position in shares of Hershey by 18.5% in the fourth quarter. US Bancorp DE now owns 128,642 shares of the company’s stock valued at $11,484,000 after buying an additional 20,106 shares during the period.

The Hershey Company is a producer of chocolate and non-chocolate confectionery. The Company’s principal confectionery offerings include gum and mint refreshment products; pantry items, such as baking ingredients, toppings and beverages, and snack items, such as spreads, meat snacks, bars, and snack bites and mixes.

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