Rocket Fuel Inc. (NASDAQ:FUEL) shot up 1.7% on Friday . The company traded as high as $2.37 and last traded at $2.34, with a volume of 73,777 shares trading hands. The stock had previously closed at $2.30.

A number of brokerages have weighed in on FUEL. Zacks Investment Research upgraded shares of Rocket Fuel from a “hold” rating to a “buy” rating and set a $2.50 price target for the company in a research report on Wednesday. Needham & Company LLC reiterated a “hold” rating on shares of Rocket Fuel in a research report on Monday, June 27th. Wells Fargo & Co. reiterated a “hold” rating on shares of Rocket Fuel in a research report on Wednesday, May 11th. Piper Jaffray Cos. reiterated a “hold” rating and set a $4.00 price target on shares of Rocket Fuel in a research report on Tuesday, May 10th. Finally, Citigroup Inc. began coverage on shares of Rocket Fuel in a research report on Monday, April 11th. They set a “sell” rating and a $2.50 price target for the company. One research analyst has rated the stock with a sell rating, seven have given a hold rating and one has issued a buy rating to the company. The stock has an average rating of “Hold” and a consensus price target of $3.71.

The firm’s market capitalization is $102.63 million. The firm’s 50-day moving average price is $2.33 and its 200 day moving average price is $2.90.

Rocket Fuel (NASDAQ:FUEL) last announced its quarterly earnings results on Tuesday, May 10th. The company reported ($0.28) earnings per share for the quarter, beating analysts’ consensus estimates of ($0.54) by $0.26. During the same quarter last year, the company earned ($0.60) earnings per share. The company earned $62.20 million during the quarter, compared to the consensus estimate of $94.19 million. The business’s revenue was up .4% on a year-over-year basis. On average, equities analysts expect that Rocket Fuel Inc. will post ($0.73) EPS for the current fiscal year.

Rocket Fuel Inc is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Company’s technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible.

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