comScore Inc. (NASDAQ:SCOR)’s share price fell 3.2% during mid-day trading on Friday . The company traded as low as $26.50 and last traded at $26.86, with a volume of 376,061 shares. The stock had previously closed at $27.76.

Several equities analysts have recently weighed in on SCOR shares. Zacks Investment Research upgraded comScore from a “hold” rating to a “buy” rating and set a $34.00 price objective for the company in a report on Wednesday, April 20th. William Blair cut comScore from an “outperform” rating to a “market perform” rating in a report on Tuesday, June 28th. Cantor Fitzgerald restated a “hold” rating on shares of comScore in a report on Sunday, May 15th. Susquehanna cut comScore from a “positive” rating to a “neutral” rating in a report on Wednesday, June 29th. Finally, Oppenheimer Holdings Inc. restated a “buy” rating on shares of comScore in a report on Thursday, March 24th. Eight analysts have rated the stock with a hold rating and five have issued a buy rating to the stock. The company presently has a consensus rating of “Hold” and an average target price of $44.75.

The firm’s market capitalization is $1.04 billion. The firm’s 50 day moving average price is $29.06 and its 200-day moving average price is $32.33.

Several large investors have bought and sold shares of SCOR. TrimTabs Asset Management LLC acquired a new stake in comScore during the fourth quarter valued at approximately $1,908,000. Principal Financial Group Inc. increased its stake in comScore by 1.8% in the fourth quarter. Principal Financial Group Inc. now owns 212,808 shares of the company’s stock valued at $8,757,000 after buying an additional 3,754 shares during the last quarter. Rhumbline Advisers increased its stake in comScore by 8.9% in the fourth quarter. Rhumbline Advisers now owns 42,777 shares of the company’s stock valued at $1,760,000 after buying an additional 3,490 shares during the last quarter. California State Teachers Retirement System increased its stake in comScore by 1.6% in the fourth quarter. California State Teachers Retirement System now owns 63,773 shares of the company’s stock valued at $2,624,000 after buying an additional 1,026 shares during the last quarter. Finally, Edge Asset Management Inc. acquired a new stake in comScore during the fourth quarter valued at approximately $6,054,000.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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