Deluxe Corp. (NYSE:DLX) shares hit a new 52-week high during trading on Wednesday . The company traded as high as $69.93 and last traded at $69.81, with a volume of 64,543 shares trading hands. The stock had previously closed at $69.29.

Separately, Zacks Investment Research raised shares of Deluxe Corp. from a “hold” rating to a “buy” rating and set a $71.00 price objective for the company in a research report on Monday, May 2nd.

The company’s 50-day moving average price is $66.49 and its 200 day moving average price is $60.53. The stock has a market capitalization of $3.40 billion and a P/E ratio of 15.03.

Deluxe Corp. (NYSE:DLX) last issued its earnings results on Thursday, April 28th. The company reported $1.19 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $1.15 by $0.04. The company had revenue of $459.30 million for the quarter, compared to the consensus estimate of $450.99 million. During the same period in the prior year, the company earned $1.04 earnings per share. The firm’s revenue was up 5.9% compared to the same quarter last year. On average, analysts expect that Deluxe Corp. will post $4.91 earnings per share for the current year.

In related news, Director Ronald C. Baldwin sold 3,500 shares of the stock in a transaction on Tuesday, May 10th. The shares were sold at an average price of $63.72, for a total transaction of $223,020.00. Following the transaction, the director now directly owns 18,024 shares of the company’s stock, valued at $1,148,489.28. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CFO Terry D. Peterson sold 11,332 shares of the stock in a transaction on Thursday, May 12th. The stock was sold at an average price of $62.70, for a total transaction of $710,516.40. Following the transaction, the chief financial officer now directly owns 43,865 shares in the company, valued at $2,750,335.50. The disclosure for this sale can be found here.

Other hedge funds and institutional investors recently modified their holdings of the company. Alpine Woods Capital Investors LLC raised its position in shares of Deluxe Corp. by 1.6% in the fourth quarter. Alpine Woods Capital Investors LLC now owns 80,600 shares of the company’s stock valued at $4,396,000 after buying an additional 1,300 shares in the last quarter. Rhumbline Advisers increased its position in Deluxe Corp. by 1.6% in the fourth quarter. Rhumbline Advisers now owns 111,043 shares of the company’s stock valued at $6,056,000 after buying an additional 1,795 shares during the last quarter. Principal Financial Group Inc. increased its position in Deluxe Corp. by 1.6% in the fourth quarter. Principal Financial Group Inc. now owns 159,291 shares of the company’s stock valued at $8,688,000 after buying an additional 2,553 shares during the last quarter. Mutual of America Capital Management LLC increased its position in Deluxe Corp. by 6.0% in the fourth quarter. Mutual of America Capital Management LLC now owns 114,765 shares of the company’s stock valued at $6,259,000 after buying an additional 6,464 shares during the last quarter. Finally, Liberty Mutual Group Asset Management Inc. increased its position in Deluxe Corp. by 51.4% in the fourth quarter. Liberty Mutual Group Asset Management Inc. now owns 32,184 shares of the company’s stock valued at $1,755,000 after buying an additional 10,926 shares during the last quarter.

Deluxe Corporation provides payment solutions. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. Its Small Business Services segment offers services for marketing needs of small businesses, including Web design, hosting and other Web services; search engine optimization; marketing services, including e-mail, mobile, social media and other self-service marketing solutions; digital printing services, and logo design.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.