Rocket Fuel Inc. (NASDAQ:FUEL) shares dropped 3.5% during trading on Wednesday . The stock traded as low as $2.22 and last traded at $2.22, with a volume of 214,939 shares. The stock had previously closed at $2.30.

FUEL has been the subject of several analyst reports. Citigroup Inc. initiated coverage on Rocket Fuel in a research note on Monday, April 11th. They set a “sell” rating and a $2.50 target price for the company. Zacks Investment Research cut Rocket Fuel from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, April 26th. Piper Jaffray Cos. reaffirmed a “hold” rating and set a $4.00 price objective on shares of Rocket Fuel in a research report on Tuesday, May 10th. Wells Fargo & Co. reaffirmed a “hold” rating on shares of Rocket Fuel in a research report on Wednesday, May 11th. Finally, Needham & Company LLC reaffirmed a “hold” rating on shares of Rocket Fuel in a research report on Monday, June 27th. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating and one has given a buy rating to the stock. The company currently has an average rating of “Hold” and an average price target of $3.71.

The stock’s 50 day moving average price is $2.29 and its 200 day moving average price is $2.84. The stock’s market capitalization is $97.80 million.

Rocket Fuel (NASDAQ:FUEL) last issued its earnings results on Tuesday, May 10th. The company reported ($0.28) earnings per share for the quarter, beating the Zacks’ consensus estimate of ($0.54) by $0.26. The firm earned $62.20 million during the quarter, compared to analyst estimates of $94.19 million. During the same quarter in the previous year, the business posted ($0.60) EPS. Rocket Fuel’s revenue was up .4% compared to the same quarter last year. Equities analysts anticipate that Rocket Fuel Inc. will post ($0.74) earnings per share for the current year.

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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