Cherokee Inc. (NASDAQ:CHKE) hit a new 52-week low on Thursday . The stock traded as low as $10.46 and last traded at $10.53, with a volume of 18,315 shares. The stock had previously closed at $10.91.

Several equities research analysts have recently weighed in on CHKE shares. Roth Capital reiterated a “buy” rating on shares of Cherokee in a research note on Monday, June 13th. B. Riley reiterated a “buy” rating and set a $23.00 target price on shares of Cherokee in a research note on Friday, June 10th. TheStreet downgraded shares of Cherokee from a “buy” rating to a “hold” rating in a research note on Tuesday, June 14th. Finally, Zacks Investment Research downgraded shares of Cherokee from a “hold” rating to a “sell” rating in a research note on Wednesday, April 13th. One research analyst has rated the stock with a sell rating, one has issued a hold rating and four have issued a buy rating to the company. The stock currently has a consensus rating of “Buy” and an average target price of $24.75.

The stock has a market capitalization of $90.16 million and a PE ratio of 12.43. The company’s 50 day moving average price is $11.91 and its 200 day moving average price is $15.02.

Cherokee (NASDAQ:CHKE) last released its earnings results on Thursday, June 9th. The company reported $0.29 earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of $0.39 by $0.10. The firm had revenue of $10.70 million for the quarter. During the same period in the prior year, the company posted $0.41 earnings per share. Cherokee’s revenue was up 4.9% compared to the same quarter last year. Analysts forecast that Cherokee Inc. will post $0.74 EPS for the current year.

In other Cherokee news, Director Jess M. Ravich acquired 13,130 shares of the stock in a transaction that occurred on Wednesday, June 15th. The stock was acquired at an average price of $12.70 per share, with a total value of $166,751.00. Following the transaction, the director now directly owns 225,916 shares in the company, valued at $2,869,133.20. The acquisition was disclosed in a document filed with the SEC, which is available through this link. Also, major shareholder Strategic Opportunit Headlands acquired 10,000 shares of the stock in a transaction that occurred on Wednesday, July 6th. The shares were acquired at an average cost of $11.00 per share, with a total value of $110,000.00. The disclosure for this purchase can be found here.

Cherokee Inc is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents and related trademarks and other brands in multiple consumer product categories and sectors. The Company is engaged in marketing and licensing of brand names and trademarks for apparel, footwear and accessories.

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