Cherokee Inc. (NASDAQ:CHKE) shares hit a new 52-week low during mid-day trading on Thursday . The company traded as low as $10.46 and last traded at $10.53, with a volume of 18,315 shares trading hands. The stock had previously closed at $10.91.

Several research firms have weighed in on CHKE. Zacks Investment Research downgraded Cherokee from a “hold” rating to a “sell” rating in a research note on Wednesday, April 13th. B. Riley restated a “buy” rating and issued a $27.00 price target on shares of Cherokee in a research note on Wednesday, April 13th. Roth Capital restated a “buy” rating on shares of Cherokee in a research note on Monday, June 13th. Finally, TheStreet downgraded Cherokee from a “buy” rating to a “hold” rating in a research note on Tuesday, June 14th. One research analyst has rated the stock with a sell rating, one has issued a hold rating and four have issued a buy rating to the stock. The stock presently has an average rating of “Buy” and a consensus target price of $24.75.

The company’s 50-day moving average price is $11.69 and its 200-day moving average price is $14.96. The stock has a market capitalization of $91.04 million and a PE ratio of 12.55.

Cherokee (NASDAQ:CHKE) last announced its quarterly earnings data on Thursday, June 9th. The company reported $0.29 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.39 by $0.10. The firm earned $10.70 million during the quarter. During the same period in the previous year, the business earned $0.41 earnings per share. The business’s revenue for the quarter was up 4.9% on a year-over-year basis. Analysts predict that Cherokee Inc. will post $0.74 earnings per share for the current fiscal year.

In other news, Director Jess M. Ravich acquired 13,130 shares of Cherokee stock in a transaction dated Wednesday, June 15th. The stock was purchased at an average cost of $12.70 per share, for a total transaction of $166,751.00. Following the completion of the purchase, the director now directly owns 225,916 shares in the company, valued at approximately $2,869,133.20. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, major shareholder Strategic Opportunit Headlands acquired 28,791 shares of Cherokee stock in a transaction dated Thursday, May 12th. The stock was purchased at an average price of $14.26 per share, with a total value of $410,559.66. Following the completion of the purchase, the insider now owns 1,033,188 shares of the company’s stock, valued at $14,733,260.88. The disclosure for this purchase can be found here.

Cherokee Inc is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents and related trademarks and other brands in multiple consumer product categories and sectors. The Company is engaged in marketing and licensing of brand names and trademarks for apparel, footwear and accessories.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.