Investors bought shares of Apple Inc. (NASDAQ:AAPL) on weakness during trading hours on Friday. $667.12 million flowed into the stock on the tick-up and $471.89 million flowed out of the stock on the tick-down, for a money net flow of $195.23 million into the stock. Of all equities tracked, Apple had the 2nd highest net in-flow for the day. Apple traded down ($0.13) for the day and closed at $104.21

A number of research analysts recently issued reports on AAPL shares. Vetr upgraded shares of Apple and set a $100.00 price objective for the company in a report on Thursday, July 14th. Credit Suisse Group AG restated an “average” rating and set a $93.49 price objective (down previously from $150.00) on shares of Apple in a report on Wednesday, May 18th. Credit Agricole SA restated a “buy” rating and set a $128.00 price objective on shares of Apple in a report on Thursday, April 14th. Piper Jaffray Cos. restated a “buy” rating and set a $172.00 price objective on shares of Apple in a report on Tuesday, April 12th. Finally, Pacific Crest restated a “buy” rating on shares of Apple in a report on Monday, April 11th. Four analysts have rated the stock with a sell rating, eight have issued a hold rating, forty-four have assigned a buy rating and one has issued a strong buy rating to the company. Apple currently has a consensus rating of “Buy” and a consensus target price of $124.76.

The company has a 50 day moving average price of $97.33 and a 200-day moving average price of $99.36. The company has a market cap of $561.53 billion and a PE ratio of 12.15.

Apple (NASDAQ:AAPL) last announced its earnings results on Tuesday, July 26th. The iPhone maker reported $1.42 EPS for the quarter, topping the Zacks’ consensus estimate of $1.38 by $0.04. The company earned $42.36 billion during the quarter, compared to analysts’ expectations of $42.35 billion. During the same quarter last year, the firm posted $1.85 EPS. Apple’s revenue for the quarter was down 14.6% compared to the same quarter last year. Equities analysts anticipate that Apple Inc. will post $8.27 EPS for the current year.

The business also recently announced a quarterly dividend, which will be paid on Thursday, August 11th. Stockholders of record on Monday, August 8th will be issued a $0.57 dividend. This represents a $2.28 dividend on an annualized basis and a dividend yield of 2.19%. The ex-dividend date of this dividend is Thursday, August 4th.

In related news, SVP Angela J. Ahrendts sold 25,000 shares of the firm’s stock in a transaction that occurred on Monday, July 18th. The stock was sold at an average price of $100.00, for a total transaction of $2,500,000.00. Following the completion of the sale, the senior vice president now directly owns 105,839 shares of the company’s stock, valued at approximately $10,583,900. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, SVP D Bruce Sewell sold 103,300 shares of the firm’s stock in a transaction that occurred on Monday, May 23rd. The stock was sold at an average price of $96.78, for a total value of $9,997,374.00. Following the sale, the senior vice president now directly owns 239,432 shares of the company’s stock, valued at $23,172,228.96. The disclosure for this sale can be found here.

Other large investors have modified their holdings of the company. Hartford Financial Management Inc. raised its stake in shares of Apple by 9.4% in the fourth quarter. Hartford Financial Management Inc. now owns 10,203 shares of the iPhone maker’s stock worth $1,074,000 after buying an additional 880 shares in the last quarter. Vaughan David Investments Inc. IL raised its stake in shares of Apple by 4.9% in the fourth quarter. Vaughan David Investments Inc. IL now owns 10,241 shares of the iPhone maker’s stock worth $1,078,000 after buying an additional 474 shares in the last quarter. Rockland Trust Co. raised its stake in shares of Apple by 2.3% in the fourth quarter. Rockland Trust Co. now owns 10,751 shares of the iPhone maker’s stock worth $1,132,000 after buying an additional 239 shares in the last quarter. Enterprise Financial Services Corp raised its stake in shares of Apple by 19.2% in the fourth quarter. Enterprise Financial Services Corp now owns 10,941 shares of the iPhone maker’s stock worth $1,152,000 after buying an additional 1,762 shares in the last quarter. Finally, Hudock Capital Group LLC raised its stake in shares of Apple by 1.8% in the fourth quarter. Hudock Capital Group LLC now owns 11,956 shares of the iPhone maker’s stock worth $1,258,000 after buying an additional 216 shares in the last quarter.

Apple Inc (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings.

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