Shares of J.C. Penney Co. (NYSE:JCP) fell 4.4% during trading on Tuesday . The stock traded as low as $9.27 and last traded at $9.28, with a volume of 12,360,333 shares trading hands. The stock had previously closed at $9.71.

Several brokerages have commented on JCP. Goldman Sachs Group Inc. reiterated a “sell” rating on shares of J.C. Penney in a research report on Tuesday, May 17th. Morgan Stanley reiterated a “sell” rating on shares of J.C. Penney in a research report on Wednesday, April 13th. B. Riley reiterated a “buy” rating and set a $15.00 target price on shares of J.C. Penney in a research report on Monday, June 13th. Argus reiterated a “hold” rating on shares of J.C. Penney in a research report on Wednesday, July 6th. Finally, Zacks Investment Research cut shares of J.C. Penney from a “buy” rating to a “hold” rating in a research report on Tuesday, May 3rd. Four research analysts have rated the stock with a sell rating, twelve have given a hold rating, twelve have issued a buy rating and one has issued a strong buy rating to the stock. The company has an average rating of “Hold” and an average price target of $10.91.

The company has a 50-day moving average of $8.78 and a 200 day moving average of $8.91. The firm’s market cap is $2.85 billion.

J.C. Penney (NYSE:JCP) last posted its earnings results on Friday, May 13th. The department store operator reported ($0.32) EPS for the quarter, topping the consensus estimate of ($0.38) by $0.06. The business had revenue of $2.81 billion for the quarter, compared to the consensus estimate of $2.92 billion. The company’s revenue was down 1.6% on a year-over-year basis. During the same period in the previous year, the firm earned ($0.55) earnings per share. Equities analysts predict that J.C. Penney Co. will post $0.03 EPS for the current fiscal year.

In other J.C. Penney news, Director Ronald W. Tysoe bought 25,000 shares of the firm’s stock in a transaction dated Tuesday, May 17th. The stock was bought at an average cost of $7.24 per share, with a total value of $181,000.00. Following the completion of the transaction, the director now directly owns 68,469 shares in the company, valued at approximately $495,715.56. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website.

A number of large investors have recently modified their holdings of the company. Liberty Mutual Group Asset Management Inc. increased its stake in shares of J.C. Penney by 51.6% in the fourth quarter. Liberty Mutual Group Asset Management Inc. now owns 196,974 shares of the department store operator’s stock worth $1,311,000 after buying an additional 67,028 shares during the last quarter. Mutual of America Capital Management LLC increased its stake in shares of J.C. Penney by 0.3% in the fourth quarter. Mutual of America Capital Management LLC now owns 204,018 shares of the department store operator’s stock worth $1,359,000 after buying an additional 616 shares during the last quarter. Comerica Bank increased its stake in shares of J.C. Penney by 1.0% in the fourth quarter. Comerica Bank now owns 217,987 shares of the department store operator’s stock worth $1,563,000 after buying an additional 2,167 shares during the last quarter. Principal Financial Group Inc. increased its stake in shares of J.C. Penney by 3.9% in the fourth quarter. Principal Financial Group Inc. now owns 973,544 shares of the department store operator’s stock worth $6,484,000 after buying an additional 36,188 shares during the last quarter. Finally, Morgan Stanley increased its stake in shares of J.C. Penney by 12.0% in the fourth quarter. Morgan Stanley now owns 1,429,584 shares of the department store operator’s stock worth $9,521,000 after buying an additional 153,250 shares during the last quarter.

J. C. Penney Company, Inc is a holding company. The Company’s operating subsidiary is J. C. Penney Corporation, Inc (JCP). The Company’s business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com, which utilizes optimized applications for desktop, mobile and tablet devices.

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