British American Tobacco PLC (NYSE:BTI) shares rose 1.4% during mid-day trading on Tuesday . The stock traded as high as $128.57 and last traded at $128.38, with a volume of 130,181 shares traded. The stock had previously closed at $126.58.

BTI has been the subject of several analyst reports. Zacks Investment Research upgraded shares of British American Tobacco PLC from a “hold” rating to a “buy” rating and set a $139.00 price target for the company in a report on Wednesday, June 22nd. Goldman Sachs Group Inc. upgraded shares of British American Tobacco PLC from a “sell” rating to a “conviction-buy” rating in a report on Tuesday, June 28th. Barclays PLC lowered shares of British American Tobacco PLC from an “overweight” rating to an “equal weight” rating in a report on Friday, July 8th. Berenberg Bank lowered shares of British American Tobacco PLC from a “buy” rating to a “hold” rating in a report on Thursday, July 7th. Finally, Societe Generale lowered shares of British American Tobacco PLC from a “buy” rating to a “hold” rating in a report on Friday, July 29th. One research analyst has rated the stock with a sell rating, four have assigned a hold rating and one has given a strong buy rating to the stock. The stock presently has a consensus rating of “Hold” and an average target price of $139.00.

The firm’s 50 day moving average is $125.67 and its 200-day moving average is $118.33. The company has a market capitalization of $117.13 billion and a P/E ratio of 20.66.

British American Tobacco p.l.c. is a tobacco company. The Company is engaged in manufacturing and marketing cigarettes and other tobacco products. Its segments include Asia-Pacific, Americas, Western Europe, and Eastern Europe, Middle East and Africa (EEMEA). The Company’s brands include Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans.

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