Groupon Inc. (NASDAQ:GRPN)’s share price reached a new 52-week high during mid-day trading on Thursday . The company traded as high as $5.58 and last traded at $5.53, with a volume of 10,964,088 shares. The stock had previously closed at $5.33.

A number of equities analysts recently issued reports on the company. Macquarie reissued a “buy” rating on shares of Groupon in a report on Sunday, April 17th. B. Riley reissued a “neutral” rating and set a $4.00 price target on shares of Groupon in a report on Wednesday, May 4th. Zacks Investment Research raised Groupon from a “hold” rating to a “buy” rating and set a $3.75 price target on the stock in a report on Wednesday, May 4th. Jefferies Group reissued a “hold” rating and set a $3.50 price target (up previously from $3.00) on shares of Groupon in a report on Thursday, May 5th. Finally, Bank of America Corp. reissued a “sell” rating on shares of Groupon in a report on Saturday, April 30th. Four research analysts have rated the stock with a sell rating, ten have given a hold rating and ten have assigned a buy rating to the stock. The stock presently has an average rating of “Hold” and a consensus price target of $6.44.

The firm’s market capitalization is $3.12 billion. The firm has a 50 day moving average price of $3.67 and a 200 day moving average price of $3.69.

Groupon (NASDAQ:GRPN) last issued its quarterly earnings results on Wednesday, July 27th. The coupon company reported ($0.01) EPS for the quarter, beating the Thomson Reuters’ consensus estimate of ($0.02) by $0.01. The firm earned $756.03 million during the quarter, compared to analysts’ expectations of $710.94 million. During the same quarter last year, the company posted $0.02 EPS. The firm’s revenue was up 2.4% compared to the same quarter last year.

In related news, Director Peter J. Barris sold 640,045 shares of the company’s stock in a transaction that occurred on Friday, June 10th. The shares were sold at an average price of $3.22, for a total value of $2,060,944.90. Following the completion of the sale, the director now owns 116,923 shares in the company, valued at approximately $376,492.06. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CAO Brian Stevens sold 10,000 shares of the company’s stock in a transaction that occurred on Wednesday, June 1st. The shares were sold at an average price of $3.50, for a total transaction of $35,000.00. Following the completion of the sale, the chief accounting officer now owns 117,170 shares of the company’s stock, valued at approximately $410,095. The disclosure for this sale can be found here.

An institutional investor recently raised its position in Groupon stock. Swiss National Bank boosted its stake in shares of Groupon Inc. (NASDAQ:GRPN) by 3.0% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 634,766 shares of the coupon company’s stock after buying an additional 18,400 shares during the period. Swiss National Bank owned approximately 0.10% of Groupon worth $1,949,000 at the end of the most recent quarter.

Groupon, Inc operates online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, the Middle East and Africa, and international operations (Rest of World).

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