TubeMogul Inc. (NASDAQ:TUBE) shares rose 9.1% on Thursday . The stock traded as high as $11.49 and last traded at $11.49, with a volume of 220,193 shares changing hands. The stock had previously closed at $10.53.

TUBE has been the subject of several research reports. Citigroup Inc. assumed coverage on shares of TubeMogul in a report on Monday, April 11th. They set a “buy” rating and a $18.00 price objective for the company. TheStreet upgraded shares of TubeMogul from a “sell” rating to a “hold” rating in a research report on Wednesday, April 20th. Oppenheimer Holdings Inc. reiterated a “buy” rating and issued a $18.00 price target on shares of TubeMogul in a research report on Tuesday, May 10th. Piper Jaffray Cos. restated a “buy” rating and set a $23.00 target price on shares of TubeMogul in a research report on Tuesday, May 10th. Finally, Zacks Investment Research upgraded shares of TubeMogul from a “hold” rating to a “buy” rating and set a $13.00 target price for the company in a research report on Thursday, May 12th. One analyst has rated the stock with a sell rating, three have issued a hold rating and eleven have assigned a buy rating to the company. TubeMogul has a consensus rating of “Buy” and a consensus price target of $17.90.

The firm’s 50 day moving average price is $11.36 and its 200-day moving average price is $12.09. The stock’s market cap is $416.95 million.

TubeMogul (NASDAQ:TUBE) last issued its quarterly earnings data on Monday, May 9th. The company reported ($0.23) earnings per share (EPS) for the quarter, meeting the consensus estimate of ($0.23). The company earned $42.08 million during the quarter, compared to analysts’ expectations of $41.77 million. The firm’s quarterly revenue was up 38.8% on a year-over-year basis. During the same quarter last year, the firm posted ($0.24) earnings per share. On average, equities analysts predict that TubeMogul Inc. will post ($0.30) earnings per share for the current fiscal year.

In other TubeMogul news, major shareholder William B. Elmore sold 22,842 shares of the business’s stock in a transaction dated Thursday, May 26th. The shares were sold at an average price of $12.54, for a total transaction of $286,438.68. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, General Counsel Eric Deeds sold 2,531 shares of the business’s stock in a transaction dated Monday, May 23rd. The stock was sold at an average price of $13.00, for a total transaction of $32,903.00. Following the sale, the general counsel now owns 63,796 shares in the company, valued at $829,348. The disclosure for this sale can be found here.

An institutional investor recently bought a new position in TubeMogul stock. Eaton Vance Management purchased a new position in TubeMogul Inc. (NASDAQ:TUBE) during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund purchased 86,207 shares of the company’s stock, valued at approximately $1,172,000. Eaton Vance Management owned about 0.25% of TubeMogul at the end of the most recent quarter.

TubeMogul, Inc provides software for brand advertising. The Company’s software platform is used by advertisers to plan, buy, measure and optimize their global brand advertising. Its self-serve software platform enables advertisers to buy advertisement inventory across various advertising channels, including linear television, video-on-demand, connected television, digital video, digital display and social media.

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