Zynga Inc. (NASDAQ:ZNGA) traded down 7.4% during trading on Friday . The company traded as low as $2.71 and last traded at $2.75, with a volume of 14,071,431 shares trading hands. The stock had previously closed at $2.97.

Several equities research analysts recently commented on ZNGA shares. Cowen and Company upgraded Zynga from a “market perform” rating to an “outperform” rating and set a $3.50 target price on the stock in a research report on Wednesday. Benchmark Co. upped their target price on Zynga from $3.18 to $3.22 and gave the company a “buy” rating in a research report on Thursday, May 5th. Pacific Crest restated a “hold” rating on shares of Zynga in a research report on Friday. Robert W. Baird restated a “neutral” rating and set a $3.00 target price on shares of Zynga in a research report on Saturday. Finally, Jefferies Group restated a “buy” rating and set a $5.00 target price on shares of Zynga in a research report on Friday. Three investment analysts have rated the stock with a sell rating, nine have issued a hold rating and four have assigned a buy rating to the company’s stock. Zynga has an average rating of “Hold” and a consensus price target of $3.02.

The company has a 50 day moving average price of $2.72 and a 200 day moving average price of $2.44. The firm’s market cap is $2.42 billion.

In other Zynga news, CEO Frank D. Gibeau sold 159,614 shares of the company’s stock in a transaction that occurred on Thursday, June 16th. The stock was sold at an average price of $2.60, for a total transaction of $414,996.40. Following the completion of the transaction, the chief executive officer now owns 489,964 shares of the company’s stock, valued at approximately $1,273,906.40. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, VP Devang Shah sold 40,443 shares of the company’s stock in a transaction that occurred on Tuesday, July 19th. The shares were sold at an average price of $2.83, for a total value of $114,453.69. Following the transaction, the vice president now directly owns 77,799 shares of the company’s stock, valued at approximately $220,171.17. The disclosure for this sale can be found here.

Other hedge funds and institutional investors have added to or reduced their stakes in the company. BlackRock Advisors LLC raised its position in Zynga by 6.6% in the fourth quarter. BlackRock Advisors LLC now owns 4,045,268 shares of the company’s stock worth $10,841,000 after buying an additional 250,240 shares during the last quarter. Dimensional Fund Advisors LP increased its position in Zynga by 15.9% in the fourth quarter. Dimensional Fund Advisors LP now owns 23,824,830 shares of the company’s stock worth $63,850,000 after buying an additional 3,259,964 shares during the period. Marshall Wace LLP increased its position in Zynga by 5.9% in the fourth quarter. Marshall Wace LLP now owns 724,019 shares of the company’s stock worth $1,941,000 after buying an additional 40,248 shares during the period. State of New Jersey Common Pension Fund D purchased a new position in Zynga during the fourth quarter worth $9,112,000. Finally, Rhumbline Advisers increased its position in Zynga by 5.3% in the fourth quarter. Rhumbline Advisers now owns 499,836 shares of the company’s stock worth $1,340,000 after buying an additional 25,220 shares during the period.

Zynga Inc is a provider of social game services. The Company develops, markets and operates social games as live services played on mobile platforms, such as iPhone Operating System (iOS) and Android and social networking sites, such as Facebook. The Company operates through developing and monetizing social games segment.

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