Shares of comScore Inc. (NASDAQ:SCOR) shot up 3.7% during mid-day trading on Wednesday . The stock traded as high as $27.62 and last traded at $27.00, with a volume of 655,160 shares changing hands. The stock had previously closed at $26.04.

Several brokerages have issued reports on SCOR. Zacks Investment Research raised shares of comScore from a “hold” rating to a “buy” rating and set a $34.00 price objective for the company in a research report on Wednesday, April 20th. Cantor Fitzgerald reiterated a “hold” rating on shares of comScore in a research note on Sunday, May 15th. Susquehanna cut comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. William Blair cut comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Finally, Sidoti cut comScore from a “buy” rating to a “neutral” rating and set a $30.00 target price for the company. in a research note on Wednesday, July 13th. Eight equities research analysts have rated the stock with a hold rating and five have given a buy rating to the stock. comScore presently has a consensus rating of “Hold” and a consensus target price of $44.75.

The company’s market cap is $1.06 billion. The firm has a 50 day moving average of $26.90 and a 200 day moving average of $31.09.

Several hedge funds and institutional investors recently modified their holdings of SCOR. RS Investment Management Co. LLC increased its position in shares of comScore by 50.4% in the fourth quarter. RS Investment Management Co. LLC now owns 1,794,041 shares of the company’s stock worth $73,825,000 after buying an additional 601,360 shares during the last quarter. Airain ltd bought a new position in shares of comScore during the fourth quarter worth $1,959,000. TrimTabs Asset Management LLC bought a new position in shares of comScore during the fourth quarter worth $1,908,000. Marshall Wace LLP bought a new position in shares of comScore during the fourth quarter worth $4,615,000. Finally, Fiduciary Management Associates LLC bought a new position in shares of comScore during the fourth quarter worth $18,164,000.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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