British American Tobacco PLC (NYSE:BTI) saw unusually-high trading volume on Thursday . Approximately 282,635 shares were traded during mid-day trading, an increase of 30% from the previous session’s volume of 217,277 shares.The stock last traded at $128.90 and had previously closed at $126.00.

BTI has been the topic of a number of research reports. Zacks Investment Research raised shares of British American Tobacco PLC from a “hold” rating to a “buy” rating and set a $139.00 price objective on the stock in a report on Wednesday, June 22nd. Berenberg Bank downgraded shares of British American Tobacco PLC from a “buy” rating to a “hold” rating in a report on Thursday, July 7th. Societe Generale downgraded shares of British American Tobacco PLC from a “buy” rating to a “hold” rating in a report on Friday, July 29th. Barclays PLC downgraded shares of British American Tobacco PLC from an “overweight” rating to an “equal weight” rating in a report on Friday, July 8th. Finally, Credit Agricole SA downgraded shares of British American Tobacco PLC from an “outperform” rating to an “underperform” rating in a report on Thursday, July 7th. One equities research analyst has rated the stock with a sell rating, four have issued a hold rating and one has issued a strong buy rating to the company’s stock. British American Tobacco PLC has a consensus rating of “Hold” and a consensus price target of $139.00.

The stock has a market cap of $119.53 billion and a price-to-earnings ratio of 20.89. The firm’s 50-day moving average is $126.49 and its 200 day moving average is $119.11.

British American Tobacco p.l.c. is a tobacco company. The Company is engaged in manufacturing and marketing cigarettes and other tobacco products. Its segments include Asia-Pacific, Americas, Western Europe, and Eastern Europe, Middle East and Africa (EEMEA). The Company’s brands include Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans.

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