comScore Inc. (NASDAQ:SCOR)’s share price shot up 3.7% during mid-day trading on Wednesday . The company traded as high as $27.62 and last traded at $27.00, with a volume of 655,160 shares traded. The stock had previously closed at $26.04.

A number of brokerages recently issued reports on SCOR. Zacks Investment Research upgraded shares of comScore from a “hold” rating to a “buy” rating and set a $34.00 price target on the stock in a research note on Wednesday, April 27th. Telsey Advisory Group cut shares of comScore from an “outperform” rating to a “market perform” rating and dropped their price target for the stock from $60.00 to $35.00 in a research note on Tuesday, June 28th. William Blair cut shares of comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Cantor Fitzgerald restated a “hold” rating on shares of comScore in a research note on Sunday, May 15th. Finally, Sidoti cut shares of comScore from a “buy” rating to a “neutral” rating and set a $30.00 target price on the stock. in a research note on Wednesday, July 13th. Eight analysts have rated the stock with a hold rating and five have assigned a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and an average price target of $41.27.

The stock has a 50 day moving average of $26.65 and a 200-day moving average of $31.03. The stock’s market capitalization is $1.01 billion.

A number of institutional investors recently bought and sold shares of the stock. RS Investment Management Co. LLC raised its position in comScore by 50.4% in the fourth quarter. RS Investment Management Co. LLC now owns 1,794,041 shares of the company’s stock valued at $73,825,000 after buying an additional 601,360 shares during the period. Fiduciary Management Associates LLC bought a new position in comScore during the fourth quarter valued at about $18,164,000. State of New Jersey Common Pension Fund D bought a new position in comScore during the fourth quarter valued at about $10,288,000. Marshall Wace LLP bought a new position in comScore during the fourth quarter valued at about $4,615,000. Finally, New York State Common Retirement Fund raised its position in comScore by 2.0% in the fourth quarter. New York State Common Retirement Fund now owns 91,799 shares of the company’s stock valued at $3,778,000 after buying an additional 1,800 shares during the period.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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