Herc Holdings Inc (NYSE:HTZ)’s share price rose 3.2% during trading on Friday . The company traded as high as $46.91 and last traded at $46.78, with a volume of 1,451,055 shares. The stock had previously closed at $45.35.

HTZ has been the topic of a number of research analyst reports. MKM Partners reissued a “buy” rating and issued a $80.00 price target on shares of Herc Holdings in a report on Tuesday, April 26th. Zacks Investment Research lowered shares of Herc Holdings from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 3rd. Deutsche Bank AG reissued a “buy” rating and issued a $80.00 price target (down previously from $90.00) on shares of Herc Holdings in a report on Thursday, May 5th. Credit Suisse Group AG reissued a “hold” rating on shares of Herc Holdings in a report on Tuesday, May 10th. Finally, Morgan Stanley reissued an “overweight” rating and issued a $65.00 price target on shares of Herc Holdings in a report on Wednesday, May 18th. One analyst has rated the stock with a sell rating, four have issued a hold rating, six have given a buy rating and one has assigned a strong buy rating to the company. The company presently has a consensus rating of “Buy” and a consensus price target of $70.20.

The firm’s 50 day moving average is $48.07 and its 200 day moving average is $48.07. The stock has a market capitalization of $3.98 billion and a price-to-earnings ratio of 98.48.

Herc Holdings (NYSE:HTZ) last issued its quarterly earnings results on Monday, August 8th. The company reported $0.41 earnings per share for the quarter, missing the consensus estimate of $0.53 by $0.12. The business had revenue of $2.30 billion for the quarter, compared to analyst estimates of $2.26 billion. During the same quarter in the prior year, the company earned $0.80 earnings per share. Herc Holdings’s quarterly revenue was down 2.0% on a year-over-year basis. Equities analysts expect that Herc Holdings Inc will post $3.19 earnings per share for the current fiscal year.

In other news, CEO John P. Tague purchased 66,000 shares of the stock in a transaction on Monday, May 16th. The shares were acquired at an average price of $7.84 per share, with a total value of $517,440.00. Following the completion of the acquisition, the chief executive officer now directly owns 181,200 shares of the company’s stock, valued at $1,420,608. The acquisition was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, EVP Alexandria Panot Marren purchased 10,000 shares of the stock in a transaction on Wednesday, June 1st. The shares were purchased at an average cost of $9.90 per share, for a total transaction of $99,000.00. Following the acquisition, the executive vice president now directly owns 50,282 shares of the company’s stock, valued at $497,791.80. The disclosure for this purchase can be found here.

Other institutional investors have recently modified their holdings of the company. Russell Frank Co increased its position in shares of Herc Holdings by 457.6% in the fourth quarter. Russell Frank Co now owns 168,678 shares of the company’s stock valued at $2,370,000 after buying an additional 138,425 shares in the last quarter. Gulf International Bank UK Ltd increased its position in Herc Holdings by 0.8% in the fourth quarter. Gulf International Bank UK Ltd now owns 126,916 shares of the company’s stock valued at $1,806,000 after buying an additional 1,000 shares during the period. Andra AP fonden increased its position in Herc Holdings by 56.7% in the fourth quarter. Andra AP fonden now owns 84,800 shares of the company’s stock valued at $1,207,000 after buying an additional 30,700 shares during the period. UBS Oconnor LLC bought a new position in Herc Holdings during the fourth quarter valued at approximately $3,052,000. Finally, Marshall Wace LLP increased its position in Herc Holdings by 990.7% in the fourth quarter. Marshall Wace LLP now owns 583,296 shares of the company’s stock valued at $8,300,000 after buying an additional 529,818 shares during the period.

Herc Holdings Inc, formerly Hertz Global Holdings, Inc, is a holding company. The Company is engaged principally in the business of renting and leasing of cars through its Hertz, Dollar, Thrifty and Firefly brands, and equipment through its Hertz Equipment Rental brand. It operates through four segments: U.S.

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