Shares of SITO Mobile Ltd. (NASDAQ:SITO) rose 3.5% during trading on Friday . The company traded as high as $4.20 and last traded at $4.17, with a volume of 74,103 shares trading hands. The stock had previously closed at $4.03.

SITO has been the subject of a number of recent analyst reports. Craig Hallum initiated coverage on shares of SITO Mobile in a research report on Wednesday, July 6th. They issued a “buy” rating and a $6.50 price objective for the company. Maxim Group assumed coverage on SITO Mobile in a report on Monday, June 13th. They set a “buy” rating and a $8.00 target price for the company. Finally, Zacks Investment Research cut SITO Mobile from a “buy” rating to a “hold” rating in a report on Friday, May 6th.

The stock has a 50-day moving average price of $3.96 and a 200-day moving average price of $3.10. The stock’s market capitalization is $72.49 million.

SITO Mobile (NASDAQ:SITO) last posted its earnings results on Monday, May 16th. The company reported ($0.07) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.04) by $0.03. The business had revenue of $6.50 million for the quarter, compared to analysts’ expectations of $6.34 million. On average, equities analysts forecast that SITO Mobile Ltd. will post ($0.14) earnings per share for the current year.

SITO Mobile Ltd., formerly Single Touch Systems Inc, is a provider of mobile location-based advertising platform serving businesses, advertisers and brands. The Company provides solutions through its platform, which allows marketers to create content targeted to audiences, based on location, interests, behaviors and loyalty.

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