Traders sold shares of Amazon.com Inc. (NASDAQ:AMZN) on strength during trading hours on Friday. $264.07 million flowed into the stock on the tick-up and $297.24 million flowed out of the stock on the tick-down, for a money net flow of $33.17 million out of the stock. Of all stocks tracked, Amazon.com had the 5th highest net out-flow for the day. Amazon.com traded up $1.32 for the day and closed at $772.56

A number of equities research analysts have recently issued reports on the company. Vetr cut Amazon.com from a “buy” rating to a “hold” rating and set a $798.81 price objective for the company. in a report on Wednesday. MKM Partners boosted their price objective on Amazon.com from $850.00 to $995.00 and gave the stock a “buy” rating in a report on Tuesday, August 2nd. Argus restated a “hold” rating on shares of Amazon.com in a report on Monday, August 1st. Cantor Fitzgerald set a $835.00 price objective on Amazon.com and gave the stock a “buy” rating in a report on Monday, August 1st. Finally, Pacific Crest boosted their price target on Amazon.com from $820.00 to $847.00 and gave the company an “overweight” rating in a research note on Monday, August 1st. Eight analysts have rated the stock with a hold rating, forty-three have assigned a buy rating and one has assigned a strong buy rating to the company. The company presently has a consensus rating of “Buy” and an average price target of $851.20.

The company’s 50-day moving average price is $743.31 and its 200-day moving average price is $652.79. The stock has a market cap of $366.25 billion and a price-to-earnings ratio of 192.13.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, July 28th. The e-commerce giant reported $1.78 EPS for the quarter, topping analysts’ consensus estimates of $1.11 by $0.67. During the same period last year, the firm posted $0.19 EPS. The company earned $30.40 billion during the quarter, compared to the consensus estimate of $29.54 billion. The company’s revenue for the quarter was up 31.1% on a year-over-year basis. Equities analysts forecast that Amazon.com Inc. will post $5.74 EPS for the current year.

In other news, SVP David Zapolsky sold 2,019 shares of Amazon.com stock in a transaction on Monday, May 16th. The shares were sold at an average price of $703.90, for a total transaction of $1,421,174.10. Following the transaction, the senior vice president now owns 2,826 shares in the company, valued at approximately $1,989,221.40. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, VP Shelley Reynolds sold 626 shares of Amazon.com stock in a transaction on Monday, May 16th. The stock was sold at an average price of $704.67, for a total transaction of $441,123.42. Following the transaction, the vice president now owns 6,520 shares in the company, valued at approximately $4,594,448.40. The disclosure for this sale can be found here.

Other hedge funds and institutional investors have modified their holdings of the company. Pekin Singer Strauss Asset Management IL boosted its position in shares of Amazon.com by 32.7% in the fourth quarter. Pekin Singer Strauss Asset Management IL now owns 3,915 shares of the e-commerce giant’s stock valued at $2,646,000 after buying an additional 964 shares in the last quarter. FineMark National Bank & Trust boosted its position in shares of Amazon.com by 1.5% in the fourth quarter. FineMark National Bank & Trust now owns 11,596 shares of the e-commerce giant’s stock valued at $7,838,000 after buying an additional 168 shares in the last quarter. Green Valley Investors LLC acquired a new position in shares of Amazon.com during the fourth quarter valued at $141,937,000. USA Financial Portformulas Corp boosted its position in shares of Amazon.com by 23.6% in the fourth quarter. USA Financial Portformulas Corp now owns 19,125 shares of the e-commerce giant’s stock valued at $12,926,000 after buying an additional 3,648 shares in the last quarter. Finally, Bailard Inc. boosted its position in shares of Amazon.com by 147.0% in the fourth quarter. Bailard Inc. now owns 2,465 shares of the e-commerce giant’s stock valued at $1,666,000 after buying an additional 1,467 shares in the last quarter.

Amazon.com, Inc offers a range of products and services through its Websites. The Company’s products include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers. The Company has three segments: North America, International and Amazon Web Services (AWS).

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