Investors sold shares of Viacom Inc. (NASDAQ:VIAB) on strength during trading hours on Friday. $15.07 million flowed into the stock on the tick-up and $27.49 million flowed out of the stock on the tick-down, for a money net flow of $12.42 million out of the stock. Of all companies tracked, Viacom had the 25th highest net out-flow for the day. Viacom traded up $0.30 for the day and closed at $42.91

VIAB has been the subject of several research reports. Deutsche Bank AG reaffirmed a “hold” rating and issued a $39.00 price target (up from $36.00) on shares of Viacom in a report on Tuesday, June 21st. Jefferies Group reaffirmed a “buy” rating on shares of Viacom in a report on Friday, June 10th. Vetr lowered shares of Viacom from a “hold” rating to a “sell” rating and set a $39.00 price target for the company. in a report on Tuesday, May 24th. Pivotal Research lowered shares of Viacom from a “buy” rating to a “hold” rating and decreased their price target for the company from $52.00 to $47.00 in a report on Thursday, August 4th. Finally, Stifel Nicolaus reaffirmed a “buy” rating and issued a $49.00 price target on shares of Viacom in a report on Monday, April 25th. Four equities research analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and twelve have issued a buy rating to the company’s stock. The company presently has an average rating of “Hold” and an average target price of $46.90.

The company has a market cap of $17.02 billion and a PE ratio of 8.26. The company’s 50-day moving average price is $43.49 and its 200 day moving average price is $41.24.

Viacom (NASDAQ:VIAB) last released its earnings results on Thursday, August 4th. The company reported $1.05 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.01 by $0.04. During the same quarter in the previous year, the company posted $1.47 earnings per share. The business had revenue of $3.11 billion for the quarter, compared to analyst estimates of $3.01 billion. The business’s revenue for the quarter was up 1.6% on a year-over-year basis. On average, analysts anticipate that Viacom Inc. will post $3.91 EPS for the current fiscal year.

In other Viacom news, EVP Michael D. Fricklas sold 10,800 shares of the company’s stock in a transaction dated Monday, June 20th. The shares were sold at an average price of $45.29, for a total transaction of $489,132.00. Following the transaction, the executive vice president now directly owns 5,357 shares in the company, valued at approximately $242,618.53. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website.

A number of hedge funds and institutional investors have added to or reduced their stakes in the stock. Bank of Montreal Can increased its position in Viacom by 29.8% in the fourth quarter. Bank of Montreal Can now owns 177,835 shares of the company’s stock worth $7,320,000 after buying an additional 40,839 shares during the last quarter. Principal Financial Group Inc. increased its position in Viacom by 1.8% in the fourth quarter. Principal Financial Group Inc. now owns 479,830 shares of the company’s stock worth $19,750,000 after buying an additional 8,318 shares during the last quarter. Royce & Associates LLC increased its position in Viacom by 84.7% in the fourth quarter. Royce & Associates LLC now owns 157,000 shares of the company’s stock worth $6,462,000 after buying an additional 72,000 shares during the last quarter. Aberdeen Asset Management PLC UK increased its position in Viacom by 10.4% in the fourth quarter. Aberdeen Asset Management PLC UK now owns 111,235 shares of the company’s stock worth $5,523,000 after buying an additional 10,437 shares during the last quarter. Finally, Advantus Capital Management Inc increased its position in Viacom by 2.0% in the fourth quarter. Advantus Capital Management Inc now owns 33,195 shares of the company’s stock worth $1,366,000 after buying an additional 662 shares during the last quarter.

Viacom Inc (Viacom) is an entertainment content company that connects with audiences in over 160 countries and territories and creates compelling television programs, motion pictures, short-form video, applications, games, consumer products, social media and other entertainment content. The Company operates through two segments: Media Networks and Filmed Entertainment.

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