Shares of Fitbit Inc. (NYSE:FIT) traded down 3.6% during trading on Wednesday . The stock traded as low as $14.70 and last traded at $14.85, with a volume of 5,525,493 shares. The stock had previously closed at $15.41.

Several analysts recently commented on the company. Piper Jaffray Cos. reaffirmed a “hold” rating and set a $16.00 target price on shares of Fitbit in a report on Monday, May 2nd. Pacific Crest reaffirmed a “hold” rating on shares of Fitbit in a report on Tuesday, May 3rd. Longbow Research reaffirmed a “buy” rating on shares of Fitbit in a report on Tuesday, May 3rd. Zacks Investment Research raised Fitbit from a “hold” rating to a “buy” rating and set a $20.00 target price on the stock in a report on Monday, May 2nd. Finally, Mizuho reaffirmed a “buy” rating and set a $20.00 target price on shares of Fitbit in a report on Monday, May 2nd. One analyst has rated the stock with a sell rating, thirteen have issued a hold rating, thirteen have assigned a buy rating and one has assigned a strong buy rating to the company’s stock. The company currently has a consensus rating of “Buy” and a consensus price target of $24.45.

The firm’s 50 day moving average price is $13.70 and its 200 day moving average price is $14.41. The stock has a market capitalization of $3.28 billion and a price-to-earnings ratio of 31.18.

Fitbit (NYSE:FIT) last released its quarterly earnings results on Tuesday, August 2nd. The company reported $0.12 earnings per share for the quarter, topping analysts’ consensus estimates of $0.11 by $0.01. During the same quarter in the prior year, the company earned $0.21 EPS. The firm earned $586.50 million during the quarter, compared to analyst estimates of $578.48 million. The business’s revenue was up 46.5% on a year-over-year basis. Equities analysts predict that Fitbit Inc. will post $1.18 EPS for the current fiscal year.

In other Fitbit news, major shareholder Philip Douglas Black sold 25,000 shares of the stock in a transaction on Wednesday, May 25th. The stock was sold at an average price of $14.01, for a total transaction of $350,250.00. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Also, EVP Andy Missan sold 15,000 shares of the stock in a transaction on Monday, August 8th. The shares were sold at an average price of $15.61, for a total value of $234,150.00. Following the sale, the executive vice president now owns 50,000 shares in the company, valued at approximately $780,500. The disclosure for this sale can be found here.

A number of large investors recently made changes to their positions in FIT. Alta Park Capital LP bought a new stake in shares of Fitbit during the fourth quarter worth approximately $2,595,000. New York State Common Retirement Fund boosted its stake in shares of Fitbit by 2,453.5% in the fourth quarter. New York State Common Retirement Fund now owns 112,225 shares of the company’s stock worth $3,321,000 after buying an additional 107,830 shares during the period. Finally, Wells Fargo & Company MN boosted its stake in shares of Fitbit by 176.0% in the fourth quarter. Wells Fargo & Company MN now owns 366,210 shares of the company’s stock worth $10,836,000 after buying an additional 233,531 shares during the period.

Fitbit, Inc is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.

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