Fitbit Inc. (NYSE:FIT)’s share price rose 4.9% on Monday . The company traded as high as $15.88 and last traded at $15.70, with a volume of 7,425,502 shares traded. The stock had previously closed at $14.97.

FIT has been the subject of a number of research reports. Zacks Investment Research lowered shares of Fitbit from a “hold” rating to a “sell” rating in a research report on Tuesday, July 26th. Vetr raised shares of Fitbit from a “buy” rating to a “strong-buy” rating and set a $17.63 price target on the stock in a report on Tuesday, August 9th. Wells Fargo & Co. assumed coverage on shares of Fitbit in a report on Tuesday, July 12th. They issued a “market perform” rating and a $13.58 price target on the stock. Citigroup Inc. reissued a “buy” rating and issued a $20.00 price target (down from $30.00) on shares of Fitbit in a report on Tuesday, July 5th. Finally, Oppenheimer Holdings Inc. reissued an “outperform” rating and issued a $25.00 price target on shares of Fitbit in a report on Sunday. One investment analyst has rated the stock with a sell rating, thirteen have issued a hold rating, thirteen have given a buy rating and one has assigned a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Buy” and an average target price of $24.45.

The firm’s 50 day moving average is $13.70 and its 200-day moving average is $14.41. The company has a market cap of $3.42 billion and a price-to-earnings ratio of 32.51.

Fitbit (NYSE:FIT) last issued its quarterly earnings data on Tuesday, August 2nd. The company reported $0.12 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.11 by $0.01. The firm had revenue of $586.50 million for the quarter, compared to analysts’ expectations of $578.48 million. During the same period last year, the company earned $0.21 earnings per share. The firm’s revenue was up 46.5% on a year-over-year basis. On average, equities analysts expect that Fitbit Inc. will post $1.18 EPS for the current year.

In related news, Director Jon Callaghan sold 15,000 shares of the stock in a transaction on Thursday, August 4th. The stock was sold at an average price of $15.44, for a total transaction of $231,600.00. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, EVP Andy Missan sold 10,000 shares of the stock in a transaction on Monday, June 6th. The shares were sold at an average price of $14.35, for a total value of $143,500.00. Following the sale, the executive vice president now owns 45,000 shares in the company, valued at approximately $645,750. The disclosure for this sale can be found here.

A number of hedge funds recently added to or reduced their stakes in FIT. Alta Park Capital LP bought a new stake in Fitbit during the fourth quarter valued at $2,595,000. Wells Fargo & Company MN raised its stake in Fitbit by 176.0% in the fourth quarter. Wells Fargo & Company MN now owns 366,210 shares of the company’s stock valued at $10,836,000 after buying an additional 233,531 shares during the last quarter. Finally, New York State Common Retirement Fund raised its stake in Fitbit by 2,453.5% in the fourth quarter. New York State Common Retirement Fund now owns 112,225 shares of the company’s stock valued at $3,321,000 after buying an additional 107,830 shares during the last quarter.

Fitbit, Inc is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.

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