GNC Holdings Inc. (NYSE:GNC) shares fell 2.7% during trading on Wednesday . The company traded as low as $19.75 and last traded at $19.88, with a volume of 975,151 shares traded. The stock had previously closed at $20.43.

A number of research firms have commented on GNC. Wedbush began coverage on GNC Holdings in a research note on Wednesday, April 20th. They set an “outperform” rating and a $40.00 price target on the stock. Piper Jaffray Cos. cut GNC Holdings from an “overweight” rating to a “neutral” rating and decreased their price target for the stock from $38.00 to $20.00 in a research note on Thursday, July 28th. Morgan Stanley cut GNC Holdings from an “overweight” rating to an “equal weight” rating and decreased their price target for the stock from $34.00 to $28.00 in a research note on Thursday, May 5th. Zacks Investment Research cut GNC Holdings from a “hold” rating to a “strong sell” rating in a research note on Monday, May 2nd. Finally, Goldman Sachs Group Inc. cut GNC Holdings from a “buy” rating to a “neutral” rating and reduced their price objective for the company from $40.00 to $30.00 in a research note on Friday, April 29th. One research analyst has rated the stock with a sell rating, thirteen have assigned a hold rating and three have issued a buy rating to the company’s stock. The company presently has an average rating of “Hold” and a consensus target price of $28.65.

The stock has a 50-day moving average of $23.46 and a 200 day moving average of $26.98. The stock has a market cap of $1.34 billion and a P/E ratio of 7.35.

GNC Holdings (NYSE:GNC) last posted its earnings results on Thursday, July 28th. The company reported $0.79 earnings per share for the quarter, beating the Zacks’ consensus estimate of $0.78 by $0.01. The company had revenue of $689.60 million for the quarter, compared to analysts’ expectations of $670.65 million. The firm’s quarterly revenue was down 2.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.79 EPS. On average, equities research analysts forecast that GNC Holdings Inc. will post $2.75 EPS for the current year.

The business also recently announced a quarterly dividend, which will be paid on Friday, September 30th. Shareholders of record on Friday, September 16th will be issued a dividend of $0.20 per share. This represents a $0.80 dividend on an annualized basis and a yield of 4.08%. The ex-dividend date is Wednesday, September 14th.

Several hedge funds and institutional investors have modified their holdings of GNC. New York State Common Retirement Fund raised its position in shares of GNC Holdings by 34.5% in the fourth quarter. New York State Common Retirement Fund now owns 283,501 shares of the company’s stock valued at $8,794,000 after buying an additional 72,699 shares during the last quarter. Schroder Investment Management Group raised its position in shares of GNC Holdings by 1,763.1% in the fourth quarter. Schroder Investment Management Group now owns 607,373 shares of the company’s stock valued at $18,840,000 after buying an additional 574,773 shares during the last quarter. Finally, Trexquant Investment LP raised its position in shares of GNC Holdings by 19.2% in the fourth quarter. Trexquant Investment LP now owns 40,766 shares of the company’s stock valued at $1,265,000 after buying an additional 6,566 shares during the last quarter.

GNC Holdings, Inc is a specialty retailer of health, wellness and performance products, including vitamins, minerals and herbal supplement products (VMHS), sports nutrition products and diet products. The Company operates in three segments: Retail, Franchising and Manufacturing/Wholesale. The Retail segment includes sales of products to customers at its company-owned stores in the United States, Canada, Puerto Rico and Ireland and through its Websites, GNC.com and LuckyVitamin.com.

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