Shares of Harley-Davidson Inc. (NYSE:HOG) traded down 1.6% during trading on Thursday . The stock traded as low as $50.10 and last traded at $53.61, with a volume of 10,138,591 shares trading hands. The stock had previously closed at $54.48.

Several analysts have commented on the stock. Argus reiterated a “hold” rating on shares of Harley-Davidson in a research report on Monday, August 1st. Vetr upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating and set a $48.67 price objective for the company in a research report on Wednesday, July 6th. Goldman Sachs Group Inc. restated a “neutral” rating and issued a $47.00 price objective on shares of Harley-Davidson in a research report on Wednesday, August 3rd. Wedbush lowered their price objective on shares of Harley-Davidson from $42.00 to $40.00 and set a “neutral” rating for the company in a research report on Monday, May 16th. Finally, Deutsche Bank AG upped their price objective on shares of Harley-Davidson from $44.00 to $47.00 and gave the company a “hold” rating in a research report on Wednesday, April 20th. Five research analysts have rated the stock with a sell rating, fourteen have assigned a hold rating and four have assigned a buy rating to the company. The company presently has a consensus rating of “Hold” and a consensus target price of $50.00.

The company has a market cap of $9.67 billion and a PE ratio of 14.25. The firm’s 50-day moving average is $50.79 and its 200-day moving average is $46.85.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Thursday, July 28th. The company reported $1.55 earnings per share for the quarter, beating the consensus estimate of $1.54 by $0.01. During the same period last year, the firm posted $1.44 earnings per share. The company earned $1.86 billion during the quarter, compared to the consensus estimate of $1.67 billion. The company’s revenue for the quarter was up 1.2% on a year-over-year basis. Equities analysts anticipate that Harley-Davidson Inc. will post $3.88 earnings per share for the current year.

In other news, insider Lawrence G. Hund sold 12,537 shares of the business’s stock in a transaction dated Friday, August 5th. The shares were sold at an average price of $53.23, for a total transaction of $667,344.51. Following the completion of the sale, the insider now directly owns 16,922 shares of the company’s stock, valued at $900,758.06. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink.

Several large investors have bought and sold shares of the company. Andra AP fonden increased its stake in Harley-Davidson by 45.7% in the fourth quarter. Andra AP fonden now owns 33,800 shares of the company’s stock valued at $1,534,000 after buying an additional 10,600 shares during the last quarter. Trexquant Investment LP acquired a new stake in Harley-Davidson during the fourth quarter valued at approximately $3,196,000. Mitsubishi UFJ Kokusai Asset Management CO. LTD. increased its stake in Harley-Davidson by 3.5% in the fourth quarter. Mitsubishi UFJ Kokusai Asset Management CO. LTD. now owns 30,038 shares of the company’s stock valued at $1,363,000 after buying an additional 1,011 shares during the last quarter. BNP Paribas Arbitrage SA increased its stake in Harley-Davidson by 95.4% in the fourth quarter. BNP Paribas Arbitrage SA now owns 305,196 shares of the company’s stock valued at $13,853,000 after buying an additional 149,033 shares during the last quarter. Finally, KBC Group NV increased its stake in Harley-Davidson by 100.5% in the fourth quarter. KBC Group NV now owns 33,756 shares of the company’s stock valued at $1,533,000 after buying an additional 16,920 shares during the last quarter.

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

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