Health Insurance Innovations Inc. (NASDAQ:HIIQ) was down 3.1% during mid-day trading on Thursday . The stock traded as low as $5.28 and last traded at $5.35, with a volume of 83,545 shares traded. The stock had previously closed at $5.52.

Several equities research analysts have recently issued reports on HIIQ shares. Zacks Investment Research cut Health Insurance Innovations from a “buy” rating to a “hold” rating in a report on Thursday, July 28th. Northland Securities started coverage on Health Insurance Innovations in a report on Tuesday, June 7th. They issued an “outperform” rating on the stock. TheStreet raised Health Insurance Innovations from a “sell” rating to a “hold” rating in a report on Monday, May 23rd. Finally, Raymond James Financial Inc. cut Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a report on Thursday, June 9th.

The stock has a 50 day moving average of $4.19 and a 200 day moving average of $5.50. The stock has a market cap of $40.44 million and a PE ratio of 10.84.

Health Insurance Innovations (NASDAQ:HIIQ) last announced its quarterly earnings results on Monday, August 8th. The company reported $0.27 earnings per share for the quarter, topping the consensus estimate of $0.06 by $0.21. The company had revenue of $44.50 million for the quarter, compared to analyst estimates of $37.11 million. Equities analysts anticipate that Health Insurance Innovations Inc. will post $0.63 EPS for the current fiscal year.

In related news, major shareholder Cannell Capital Llc purchased 11,144 shares of the business’s stock in a transaction on Wednesday, June 29th. The shares were bought at an average cost of $3.94 per share, with a total value of $43,907.36. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CEO Patrick Mcnamee purchased 15,000 shares of the business’s stock in a transaction on Wednesday, August 10th. The shares were bought at an average cost of $4.52 per share, for a total transaction of $67,800.00. The disclosure for this purchase can be found here.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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