Herc Holdings Inc (NYSE:HTZ) shares traded up 3.1% during mid-day trading on Thursday . The company traded as high as $51.60 and last traded at $51.12, with a volume of 737,857 shares changing hands. The stock had previously closed at $49.56.

A number of research analysts have recently issued reports on the company. Deutsche Bank AG reaffirmed a “buy” rating and set a $80.00 price target (down from $90.00) on shares of Herc Holdings in a report on Thursday, May 5th. Vetr downgraded Herc Holdings from a “strong-buy” rating to a “buy” rating and set a $54.25 target price on the stock. in a report on Tuesday, May 31st. Zacks Investment Research downgraded Herc Holdings from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 3rd. Credit Suisse Group AG reissued a “hold” rating on shares of Herc Holdings in a report on Tuesday, May 10th. Finally, Morgan Stanley reissued a “buy” rating and issued a $65.00 target price on shares of Herc Holdings in a report on Wednesday, June 15th. One investment analyst has rated the stock with a sell rating, four have given a hold rating, five have assigned a buy rating and one has assigned a strong buy rating to the stock. The stock presently has an average rating of “Buy” and an average target price of $64.60.

The company has a market capitalization of $4.36 billion and a price-to-earnings ratio of 108.04. The company has a 50 day moving average price of $48.19 and a 200 day moving average price of $48.19.

Herc Holdings (NYSE:HTZ) last announced its earnings results on Monday, August 8th. The company reported $0.41 earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of $0.53 by $0.12. The company earned $2.30 billion during the quarter, compared to analysts’ expectations of $2.26 billion. During the same quarter last year, the business posted $0.80 EPS. Herc Holdings’s revenue was down 2.0% compared to the same quarter last year. On average, equities analysts expect that Herc Holdings Inc will post $3.02 EPS for the current year.

In other Herc Holdings news, EVP Alexandria Panot Marren bought 10,000 shares of the company’s stock in a transaction that occurred on Wednesday, June 1st. The shares were purchased at an average cost of $9.90 per share, for a total transaction of $99,000.00. Following the purchase, the executive vice president now directly owns 50,282 shares in the company, valued at $497,791.80. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, major shareholder Carl C. Icahn bought 983,929 shares of the company’s stock in a transaction that occurred on Friday, June 3rd. The shares were acquired at an average price of $9.90 per share, for a total transaction of $9,740,897.10. The disclosure for this purchase can be found here.

Other hedge funds and institutional investors have made changes to their positions in the company. Jennison Associates LLC increased its position in shares of Herc Holdings by 26.1% in the fourth quarter. Jennison Associates LLC now owns 6,528,007 shares of the company’s stock valued at $92,894,000 after buying an additional 1,352,224 shares during the period. Andra AP fonden increased its position in shares of Herc Holdings by 56.7% in the fourth quarter. Andra AP fonden now owns 84,800 shares of the company’s stock valued at $1,207,000 after buying an additional 30,700 shares during the period. Finally, Dimensional Fund Advisors LP increased its position in shares of Herc Holdings by 32.7% in the fourth quarter. Dimensional Fund Advisors LP now owns 5,072,022 shares of the company’s stock valued at $72,168,000 after buying an additional 1,248,726 shares during the period.

Herc Holdings Inc, formerly Hertz Global Holdings, Inc, is a holding company. The Company is engaged principally in the business of renting and leasing of cars through its Hertz, Dollar, Thrifty and Firefly brands, and equipment through its Hertz Equipment Rental brand. It operates through four segments: U.S.

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