TrueCar Inc. (NASDAQ:TRUE)’s share price traded down 1.4% during mid-day trading on Thursday . The company traded as low as $10.60 and last traded at $10.66, with a volume of 298,069 shares. The stock had previously closed at $10.81.

A number of equities analysts have issued reports on the company. B. Riley reiterated a “sell” rating and set a $3.50 target price on shares of TrueCar in a report on Thursday, May 12th. Loop Capital assumed coverage on TrueCar in a report on Wednesday, August 10th. They set a “hold” rating and a $11.00 target price for the company. Royal Bank Of Canada reiterated a “hold” rating and set a $6.00 target price on shares of TrueCar in a report on Friday, May 6th. JMP Securities reiterated a “hold” rating on shares of TrueCar in a report on Monday, June 6th. Finally, RBC Capital Markets reiterated a “sector perform” rating and set a $10.00 target price (up previously from $6.00) on shares of TrueCar in a report on Monday, August 8th. One analyst has rated the stock with a sell rating, nine have given a hold rating, one has issued a buy rating and one has given a strong buy rating to the company’s stock. The company currently has a consensus rating of “Hold” and an average target price of $8.02.

The stock’s 50 day moving average is $9.29 and its 200 day moving average is $6.98. The stock’s market capitalization is $905.28 million.

TrueCar (NASDAQ:TRUE) last released its earnings results on Thursday, August 4th. The company reported ($0.05) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.10) by $0.05. During the same quarter in the previous year, the firm earned ($0.05) EPS. The firm earned $66.42 million during the quarter, compared to analyst estimates of $65.52 million. TrueCar’s quarterly revenue was up 1.7% on a year-over-year basis. Analysts predict that TrueCar Inc. will post ($0.25) earnings per share for the current fiscal year.

In other TrueCar news, major shareholder Services Automobile Ass United sold 170,000 shares of TrueCar stock in a transaction on Tuesday, July 5th. The shares were sold at an average price of $7.91, for a total value of $1,344,700.00. Following the completion of the sale, the insider now directly owns 10,325,587 shares of the company’s stock, valued at $81,675,393.17. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, Director John Krafcik sold 16,541 shares of TrueCar stock in a transaction on Tuesday, August 9th. The shares were sold at an average price of $10.68, for a total transaction of $176,657.88. Following the completion of the sale, the director now directly owns 74,869 shares of the company’s stock, valued at $799,600.92. The disclosure for this sale can be found here.

TrueCar, Inc offers a diverse software ecosystem for buying cars. The Company’s software ecosystem is based on a common technology infrastructure, and powered by data and analytics. The Company operates its platform on the TrueCar Website and its branded mobile experience. It customizes and operates its platform on a co-branded basis for its affinity group marketing partners, including financial institutions, membership-based organizations, and employee buying programs for enterprises.

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