Harley-Davidson Inc. (NYSE:HOG) shares traded down 1.6% during mid-day trading on Thursday . The company traded as low as $50.10 and last traded at $53.61, with a volume of 10,138,591 shares trading hands. The stock had previously closed at $54.48.

A number of research analysts have issued reports on the company. Robert W. Baird cut Harley-Davidson from an “outperform” rating to a “neutral” rating and set a $54.00 price objective for the company. in a research note on Tuesday, July 5th. Vetr cut Harley-Davidson from a “hold” rating to a “strong sell” rating and set a $46.00 price objective for the company. in a research note on Tuesday, July 5th. UBS AG reiterated a “neutral” rating and set a $55.00 price objective on shares of Harley-Davidson in a research note on Sunday, August 14th. BMO Capital Markets upgraded Harley-Davidson from a “market perform” rating to an “outperform” rating and lifted their price objective for the company from $54.00 to $66.00 in a research note on Monday, August 1st. Finally, Argus reiterated a “hold” rating on shares of Harley-Davidson in a research note on Monday, August 1st. Five research analysts have rated the stock with a sell rating, fourteen have assigned a hold rating and four have assigned a buy rating to the stock. Harley-Davidson presently has an average rating of “Hold” and an average target price of $50.00.

The company has a 50 day moving average price of $51.21 and a 200-day moving average price of $46.95. The stock has a market cap of $9.69 billion and a P/E ratio of 14.28.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Thursday, July 28th. The company reported $1.55 earnings per share (EPS) for the quarter, topping the Zacks’ consensus estimate of $1.54 by $0.01. The firm earned $1.86 billion during the quarter, compared to analysts’ expectations of $1.67 billion. The business’s revenue was up 1.2% on a year-over-year basis. During the same quarter last year, the business earned $1.44 EPS. Analysts anticipate that Harley-Davidson Inc. will post $3.88 EPS for the current fiscal year.

In related news, insider Lawrence G. Hund sold 12,537 shares of the firm’s stock in a transaction on Friday, August 5th. The stock was sold at an average price of $53.23, for a total value of $667,344.51. Following the completion of the transaction, the insider now owns 16,922 shares in the company, valued at approximately $900,758.06. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink.

Other institutional investors have recently modified their holdings of the company. KBC Group NV raised its position in shares of Harley-Davidson by 100.5% in the fourth quarter. KBC Group NV now owns 33,756 shares of the company’s stock worth $1,533,000 after buying an additional 16,920 shares during the period. BNP Paribas Arbitrage SA raised its position in Harley-Davidson by 95.4% in the fourth quarter. BNP Paribas Arbitrage SA now owns 305,196 shares of the company’s stock worth $13,853,000 after buying an additional 149,033 shares during the last quarter. Finally, Andra AP fonden raised its position in Harley-Davidson by 45.7% in the fourth quarter. Andra AP fonden now owns 33,800 shares of the company’s stock worth $1,534,000 after buying an additional 10,600 shares during the last quarter.

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.