Health Insurance Innovations Inc. (NASDAQ:HIIQ)’s share price fell 3.1% during mid-day trading on Thursday . The stock traded as low as $5.28 and last traded at $5.35, with a volume of 83,545 shares trading hands. The stock had previously closed at $5.52.

Several brokerages recently issued reports on HIIQ. Zacks Investment Research raised shares of Health Insurance Innovations from a “hold” rating to a “strong-buy” rating and set a $5.00 price objective on the stock in a report on Thursday, August 11th. Raymond James Financial Inc. lowered shares of Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a report on Thursday, June 9th. Northland Securities began coverage on shares of Health Insurance Innovations in a report on Tuesday, June 7th. They issued an “outperform” rating on the stock. Finally, TheStreet raised shares of Health Insurance Innovations from a “sell” rating to a “hold” rating in a report on Monday, May 23rd.

The stock has a 50-day moving average of $4.26 and a 200-day moving average of $5.49. The stock has a market cap of $40.75 million and a price-to-earnings ratio of 10.92.

Health Insurance Innovations (NASDAQ:HIIQ) last posted its quarterly earnings results on Monday, August 8th. The company reported $0.27 earnings per share for the quarter, beating the consensus estimate of $0.06 by $0.21. The firm earned $44.50 million during the quarter, compared to analysts’ expectations of $37.11 million. On average, equities research analysts anticipate that Health Insurance Innovations Inc. will post $0.63 EPS for the current fiscal year.

In related news, major shareholder Cannell Capital Llc acquired 11,144 shares of the firm’s stock in a transaction dated Wednesday, June 29th. The shares were purchased at an average cost of $3.94 per share, for a total transaction of $43,907.36. The purchase was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, CEO Patrick Mcnamee acquired 15,000 shares of the firm’s stock in a transaction dated Wednesday, August 10th. The stock was bought at an average price of $4.52 per share, for a total transaction of $67,800.00. The disclosure for this purchase can be found here.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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