Traders sold shares of Starwood Hotels & Resorts Worldwide Inc. (NYSE:HOT) on strength during trading on Friday. $11.29 million flowed into the stock on the tick-up and $35.50 million flowed out of the stock on the tick-down, for a money net flow of $24.21 million out of the stock. Of all equities tracked, Starwood Hotels & Resorts Worldwide had the 0th highest net out-flow for the day. Starwood Hotels & Resorts Worldwide traded up $0.77 for the day and closed at $79.51

Several brokerages have recently issued reports on HOT. Canaccord Genuity cut Starwood Hotels & Resorts Worldwide from a “buy” rating to a “hold” rating and lifted their price target for the company from $86.00 to $88.00 in a research report on Wednesday, May 4th. They noted that the move was a valuation call. Wells Fargo & Co. reiterated a “hold” rating on shares of Starwood Hotels & Resorts Worldwide in a research report on Tuesday, May 3rd. Zacks Investment Research cut Starwood Hotels & Resorts Worldwide from a “buy” rating to a “hold” rating in a research report on Tuesday, July 5th. Vetr upgraded Starwood Hotels & Resorts Worldwide from a “hold” rating to a “buy” rating and set a $85.00 price target on the stock in a research report on Wednesday, May 11th. Finally, TheStreet cut Starwood Hotels & Resorts Worldwide from a “buy” rating to a “hold” rating in a report on Tuesday, July 26th. Three investment analysts have rated the stock with a sell rating, sixteen have issued a hold rating and four have assigned a buy rating to the company’s stock. Starwood Hotels & Resorts Worldwide has a consensus rating of “Hold” and a consensus price target of $78.83.

The company has a 50-day moving average price of $77.45 and a 200-day moving average price of $75.27. The firm has a market cap of $13.48 billion and a price-to-earnings ratio of 163.26.

Starwood Hotels & Resorts Worldwide (NYSE:HOT) last released its quarterly earnings data on Tuesday, July 26th. The company reported $0.71 EPS for the quarter, missing the Zacks’ consensus estimate of $0.74 by $0.03. The company had revenue of $1.33 billion for the quarter, compared to analyst estimates of $1.34 billion. The firm’s quarterly revenue was up .4% compared to the same quarter last year. During the same period in the prior year, the company posted $0.84 EPS. Equities research analysts predict that Starwood Hotels & Resorts Worldwide Inc. will post $2.97 EPS for the current fiscal year.

Other hedge funds have recently added to or reduced their stakes in the company. BNP Paribas Arbitrage SA boosted its stake in Starwood Hotels & Resorts Worldwide by 390.8% in the fourth quarter. BNP Paribas Arbitrage SA now owns 446,134 shares of the company’s stock worth $30,908,000 after buying an additional 355,240 shares in the last quarter. Utah Retirement Systems boosted its position in Starwood Hotels & Resorts Worldwide by 0.3% in the fourth quarter. Utah Retirement Systems now owns 30,656 shares of the company’s stock worth $2,124,000 after buying an additional 100 shares during the period. Westfield Capital Management Co. LP boosted its position in Starwood Hotels & Resorts Worldwide by 8.1% in the fourth quarter. Westfield Capital Management Co. LP now owns 576,049 shares of the company’s stock worth $39,909,000 after buying an additional 43,383 shares during the period. Principal Financial Group Inc. boosted its position in Starwood Hotels & Resorts Worldwide by 3.7% in the fourth quarter. Principal Financial Group Inc. now owns 251,303 shares of the company’s stock worth $17,411,000 after buying an additional 9,004 shares during the period. Finally, American International Group Inc. boosted its position in Starwood Hotels & Resorts Worldwide by 2.5% in the fourth quarter. American International Group Inc. now owns 71,244 shares of the company’s stock worth $4,936,000 after buying an additional 1,706 shares during the period.

Starwood Hotels & Resorts Worldwide, Inc is a hotel and leisure company. The Company’s hotel business is focused on the global operation of hotels and resorts primarily in the luxury and upper upscale segments of the lodging industry. The Company manages and operates its hotel business in three hotel segments: the Americas; Europe, Africa and the Middle East (EAME), and Asia Pacific.

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