Starwood Hotels & Resorts Worldwide Inc. (NYSE:HOT) saw strong trading volume on Thursday . 5,676,779 shares changed hands during mid-day trading, an increase of 262% from the previous session’s volume of 1,568,474 shares.The stock last traded at $78.74 and had previously closed at $78.72.

Several research firms have commented on HOT. Canaccord Genuity downgraded Starwood Hotels & Resorts Worldwide from a “buy” rating to a “hold” rating and upped their price objective for the company from $86.00 to $88.00 in a research note on Wednesday, May 4th. They noted that the move was a valuation call. Macquarie cut Starwood Hotels & Resorts Worldwide from an “outperform” rating to a “neutral” rating in a research report on Tuesday, May 3rd. Wells Fargo & Co. reiterated a “hold” rating on shares of Starwood Hotels & Resorts Worldwide in a research report on Tuesday, May 3rd. Zacks Investment Research upgraded Starwood Hotels & Resorts Worldwide from a “sell” rating to a “hold” rating in a research report on Thursday, May 5th. Finally, Vetr upgraded Starwood Hotels & Resorts Worldwide from a “hold” rating to a “buy” rating and set a $85.00 target price on the stock in a research report on Wednesday, May 11th. Three equities research analysts have rated the stock with a sell rating, sixteen have given a hold rating and four have issued a buy rating to the company. The company currently has an average rating of “Hold” and a consensus target price of $78.83.

The firm has a market capitalization of $13.48 billion and a P/E ratio of 163.26. The firm’s 50 day moving average is $77.45 and its 200 day moving average is $75.27.

Starwood Hotels & Resorts Worldwide (NYSE:HOT) last posted its quarterly earnings data on Tuesday, July 26th. The company reported $0.71 earnings per share for the quarter, missing the consensus estimate of $0.74 by $0.03. The business had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.34 billion. The business’s quarterly revenue was up .4% on a year-over-year basis. During the same quarter last year, the firm posted $0.84 EPS. Analysts predict that Starwood Hotels & Resorts Worldwide Inc. will post $2.97 EPS for the current fiscal year.

Several large investors have added to or reduced their stakes in the stock. BNP Paribas Arbitrage SA raised its stake in Starwood Hotels & Resorts Worldwide by 390.8% in the fourth quarter. BNP Paribas Arbitrage SA now owns 446,134 shares of the company’s stock valued at $30,908,000 after buying an additional 355,240 shares during the last quarter. Westfield Capital Management Co. LP raised its stake in Starwood Hotels & Resorts Worldwide by 8.1% in the fourth quarter. Westfield Capital Management Co. LP now owns 576,049 shares of the company’s stock valued at $39,909,000 after buying an additional 43,383 shares during the last quarter. Principal Financial Group Inc. raised its stake in Starwood Hotels & Resorts Worldwide by 3.7% in the fourth quarter. Principal Financial Group Inc. now owns 251,303 shares of the company’s stock valued at $17,411,000 after buying an additional 9,004 shares during the last quarter. Victory Capital Management Inc. raised its stake in Starwood Hotels & Resorts Worldwide by 31.0% in the fourth quarter. Victory Capital Management Inc. now owns 26,453 shares of the company’s stock valued at $1,833,000 after buying an additional 6,259 shares during the last quarter. Finally, American International Group Inc. raised its stake in Starwood Hotels & Resorts Worldwide by 2.5% in the fourth quarter. American International Group Inc. now owns 71,244 shares of the company’s stock valued at $4,936,000 after buying an additional 1,706 shares during the last quarter.

Starwood Hotels & Resorts Worldwide, Inc is a hotel and leisure company. The Company’s hotel business is focused on the global operation of hotels and resorts primarily in the luxury and upper upscale segments of the lodging industry. The Company manages and operates its hotel business in three hotel segments: the Americas; Europe, Africa and the Middle East (EAME), and Asia Pacific.

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