Traders sold shares of Starwood Hotels & Resorts Worldwide Inc. (NYSE:HOT) on strength during trading on Friday. $11.29 million flowed into the stock on the tick-up and $35.50 million flowed out of the stock on the tick-down, for a money net flow of $24.21 million out of the stock. Of all companies tracked, Starwood Hotels & Resorts Worldwide had the 0th highest net out-flow for the day. Starwood Hotels & Resorts Worldwide traded up $0.77 for the day and closed at $79.51

HOT has been the subject of a number of recent research reports. Jefferies Group reissued a “hold” rating on shares of Starwood Hotels & Resorts Worldwide in a research note on Tuesday, April 26th. Wells Fargo & Co. reaffirmed a “hold” rating on shares of Starwood Hotels & Resorts Worldwide in a research report on Tuesday, May 3rd. Macquarie downgraded Starwood Hotels & Resorts Worldwide from an “outperform” rating to a “neutral” rating in a research report on Tuesday, May 3rd. Canaccord Genuity downgraded Starwood Hotels & Resorts Worldwide from a “buy” rating to a “hold” rating and upped their price target for the stock from $86.00 to $88.00 in a research report on Wednesday, May 4th. They noted that the move was a valuation call. Finally, Zacks Investment Research raised Starwood Hotels & Resorts Worldwide from a “sell” rating to a “hold” rating in a research report on Thursday, May 5th. Three investment analysts have rated the stock with a sell rating, sixteen have assigned a hold rating and four have given a buy rating to the stock. The company currently has an average rating of “Hold” and an average target price of $78.83.

The company has a market capitalization of $13.48 billion and a PE ratio of 163.26. The firm has a 50-day moving average of $77.45 and a 200-day moving average of $75.27.

Starwood Hotels & Resorts Worldwide (NYSE:HOT) last announced its quarterly earnings results on Tuesday, July 26th. The company reported $0.71 EPS for the quarter, missing the Thomson Reuters’ consensus estimate of $0.74 by $0.03. The company had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.34 billion. During the same quarter in the prior year, the company earned $0.84 EPS. Starwood Hotels & Resorts Worldwide’s quarterly revenue was up .4% compared to the same quarter last year. Analysts forecast that Starwood Hotels & Resorts Worldwide Inc. will post $2.95 earnings per share for the current year.

A number of hedge funds and institutional investors have bought and sold shares of the stock. BNP Paribas Arbitrage SA raised its position in Starwood Hotels & Resorts Worldwide by 390.8% in the fourth quarter. BNP Paribas Arbitrage SA now owns 446,134 shares of the company’s stock worth $30,908,000 after buying an additional 355,240 shares in the last quarter. Westfield Capital Management Co. LP raised its position in Starwood Hotels & Resorts Worldwide by 8.1% in the fourth quarter. Westfield Capital Management Co. LP now owns 576,049 shares of the company’s stock worth $39,909,000 after buying an additional 43,383 shares in the last quarter. Principal Financial Group Inc. raised its position in Starwood Hotels & Resorts Worldwide by 3.7% in the fourth quarter. Principal Financial Group Inc. now owns 251,303 shares of the company’s stock worth $17,411,000 after buying an additional 9,004 shares in the last quarter. Victory Capital Management Inc. raised its position in Starwood Hotels & Resorts Worldwide by 31.0% in the fourth quarter. Victory Capital Management Inc. now owns 26,453 shares of the company’s stock worth $1,833,000 after buying an additional 6,259 shares in the last quarter. Finally, American International Group Inc. raised its position in Starwood Hotels & Resorts Worldwide by 2.5% in the fourth quarter. American International Group Inc. now owns 71,244 shares of the company’s stock worth $4,936,000 after buying an additional 1,706 shares in the last quarter.

Starwood Hotels & Resorts Worldwide, Inc is a hotel and leisure company. The Company’s hotel business is focused on the global operation of hotels and resorts primarily in the luxury and upper upscale segments of the lodging industry. The Company manages and operates its hotel business in three hotel segments: the Americas; Europe, Africa and the Middle East (EAME), and Asia Pacific.

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