Rocket Fuel Inc. (NASDAQ:FUEL) shares dropped 3.5% during trading on Monday . The company traded as low as $3.00 and last traded at $3.06, with a volume of 247,896 shares trading hands. The stock had previously closed at $3.17.

FUEL has been the subject of a number of analyst reports. Zacks Investment Research downgraded Rocket Fuel from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, April 26th. Piper Jaffray Cos. reaffirmed a “hold” rating and issued a $4.00 price target on shares of Rocket Fuel in a research note on Tuesday, May 10th. Wells Fargo & Co. reaffirmed a “hold” rating on shares of Rocket Fuel in a research note on Wednesday, May 11th. Needham & Company LLC reaffirmed a “hold” rating on shares of Rocket Fuel in a research note on Monday, June 27th. Finally, BMO Capital Markets reaffirmed a “hold” rating and issued a $4.00 price target on shares of Rocket Fuel in a research note on Monday, July 18th. One equities research analyst has rated the stock with a sell rating, seven have given a hold rating, one has given a buy rating and one has given a strong buy rating to the company. Rocket Fuel presently has an average rating of “Hold” and a consensus target price of $4.21.

The firm has a 50 day moving average of $2.49 and a 200-day moving average of $2.78. The stock’s market cap is $136.02 million.

Rocket Fuel (NASDAQ:FUEL) last announced its quarterly earnings data on Tuesday, August 2nd. The company reported ($0.15) earnings per share for the quarter, beating the Zacks’ consensus estimate of ($0.23) by $0.08. The firm had revenue of $117 million for the quarter, compared to analysts’ expectations of $111.48 million. The business’s quarterly revenue was down 2.6% on a year-over-year basis. During the same period in the prior year, the business posted ($0.17) earnings per share. On average, equities analysts anticipate that Rocket Fuel Inc. will post ($0.60) EPS for the current year.

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.