TrueCar Inc. (NASDAQ:TRUE)’s share price was down 6.4% during mid-day trading on Thursday . The stock traded as low as $9.62 and last traded at $9.94, with a volume of 1,119,093 shares trading hands. The stock had previously closed at $10.62.

Several equities analysts recently issued reports on TRUE shares. Zacks Investment Research upgraded TrueCar from a “hold” rating to a “buy” rating and set a $10.00 price objective for the company in a research report on Wednesday, August 3rd. Morgan Stanley reaffirmed a “hold” rating on shares of TrueCar in a research report on Sunday, May 8th. Royal Bank Of Canada reaffirmed a “hold” rating and set a $6.00 price target on shares of TrueCar in a research report on Friday, May 6th. JMP Securities reaffirmed a “hold” rating on shares of TrueCar in a research report on Monday, June 6th. Finally, JPMorgan Chase & Co. reaffirmed a “hold” rating and set a $6.00 price target on shares of TrueCar in a research report on Friday, August 5th. One equities research analyst has rated the stock with a sell rating, nine have given a hold rating, one has issued a buy rating and one has given a strong buy rating to the stock. TrueCar has a consensus rating of “Hold” and an average price target of $8.02.

The stock has a 50 day moving average price of $9.64 and a 200 day moving average price of $7.15. The company’s market cap is $812.22 million.

TrueCar (NASDAQ:TRUE) last issued its earnings results on Thursday, August 4th. The company reported ($0.05) earnings per share for the quarter, topping the Zacks’ consensus estimate of ($0.10) by $0.05. During the same quarter in the previous year, the firm posted ($0.05) earnings per share. The business earned $66.42 million during the quarter, compared to the consensus estimate of $65.52 million. The company’s revenue for the quarter was up 1.7% compared to the same quarter last year. On average, equities analysts forecast that TrueCar Inc. will post ($0.25) earnings per share for the current year.

In other TrueCar news, Director John Krafcik sold 16,541 shares of the firm’s stock in a transaction that occurred on Tuesday, August 9th. The stock was sold at an average price of $10.68, for a total value of $176,657.88. Following the completion of the sale, the director now owns 74,869 shares of the company’s stock, valued at $799,600.92. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, major shareholder Services Automobile Ass United sold 200,000 shares of the firm’s stock in a transaction that occurred on Thursday, June 2nd. The shares were sold at an average price of $7.23, for a total value of $1,446,000.00. Following the completion of the sale, the insider now directly owns 10,461,346 shares of the company’s stock, valued at approximately $75,635,531.58. The disclosure for this sale can be found here.

TrueCar, Inc offers a diverse software ecosystem for buying cars. The Company’s software ecosystem is based on a common technology infrastructure, and powered by data and analytics. The Company operates its platform on the TrueCar Website and its branded mobile experience. It customizes and operates its platform on a co-branded basis for its affinity group marketing partners, including financial institutions, membership-based organizations, and employee buying programs for enterprises.

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